ONE Asia Creative Awards launches inaugural Chinese New Year awards

Ten commercials representing the breadth of APAC’s Chinese New Year creativity have been selected in the launch of the inaugural ONE Asia Chinese New Year Awards. From global brands to local powerhouses, the shortlist spans emotional storytelling, humor, and cultural reinterpretation.

For the first time, ONE Asia is spotlighting the extraordinary body of storytelling that appears each year around Chinese New Year, a cultural moment that has become one of the most creatively competitive and emotionally resonant advertising periods in the world.

Below are the 10 selected works:

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The shortlisted work is being judged by a distinguished panel of creative leaders:

Masaya Asai, CCO, Co-Lead, Droga5 Japan
Graham Drew, CCO, Ogilvy Group Malaysia
David Guerrero, Creative Chairman, BBDO Manila
Jung A. Kim, CEO, CCO, Innocean Korea
Pierre Loo, ECD APAC & China, Omnicom Health
Charu Menon, Managing Director, Executive Producer, Heckler HQ
Theresa Ong, Head of Creative Shop, Meta SEA & India
Phannika Vongsayan, CEO, TBWA/Group Thailand

“Chinese New Year has quietly become one of the most important creative seasons in APAC,” said Tay Guan Hin, APAC Regional Director, The One Club for Creativity. “Every year, we see work that is deeply human, culturally specific, and emotionally powerful. The new ONE Asia Chinese New Year Awards gives this body of work the recognition it deserves. This inaugural year is about celebrating that confidence. We hope this becomes an annual benchmark that pushes the industry to go even further.”

Winners will be announced shortly.