Human Intelligence Creative Lab’s logo-free B-Quik campaign cuts through pre-election noise

Human Intelligence Creative Lab Thailand has launched a new commercial for B-Quik that features no logo and no brand name, yet audiences recognized it instantly.

The film, aimed at Gen Z and Gen Alpha, speaks in their own culturally sharp, irreverent tone. Comments poured in immediately: “พี่บีควิก!” (P’ B-Quik), “Yellow = B-Quik,” and even “Of course — if you don’t know, that would be strange.”

Released on February 6 across just three Facebook pages, the campaign broke through Thailand’s politically charged feeds during the pre-election period, generating 1.3 million views in nine days, with the majority in the first three.

By removing logos and brand names, the campaign created social pressure that encouraged immediate recognition and conversation, accelerating engagement organically.

Credits
Agency: Human Intelligence Creative Lab, Thailand
Creative: Theerapol Tim Koomsorn, Thaveewong Prasopsant, Surasak Tanjumrat
Business: Vilailuk Rit-im Koomsorn
Production House: NUMBER SEVEN Production, Thailand
Director: Anurux (Aod) Jansanjai