Agassi Sports Entertainment appoints MKTG Sports + Entertainment as global PR agency

Agassi Sports Entertainment Corp., a sports entertainment and innovation company focused on racquet sports, has today announced the appointment of global sport and entertainment agency, MKTG Sports + Entertainment, as PR agency of record.

MKTG Sports + Entertainment is part of dentsu, a Tokyo-headquartered global media and marketing network publicly listed on the Tokyo Stock Exchange and operating in more than 140 markets worldwide. MKTG works with leading brands, leagues, and rights holders across strategy, partnerships, experiential marketing, and communications. Through its integration within dentsu, MKTG has access to dentsu Sports Analytics, a global data and insights consultancy specializing in sponsorship valuation, fan intelligence, and performance measurement across sport.

MKTG’s team supporting ASE will be led by Sydney-based sports PR veteran Stephanie Rudnick and will operate across both Australia and the US, with global resources available as needed. The agency will lead ASE’s year-round communications strategy, including brand positioning, product launch support, earned media, and executive visibility.

The appointment comes as ASE advances development of its Agassi Intelligence platform, a digital ecosystem designed to support player development, community engagement, and personalized experiences across racquet sports. The platform is expected to include AI-powered coaching, swing analysis, and tailored equipment recommendations, beginning with tennis and expanding into pickleball and padel through a phased release strategy.

Says Stephanie Rudnick, General Manager PR, MKTG: “Our team brings deep experience in tennis through our work on the Billie Jean King Cup, with Tennis Australia and multiple Grand Slams on behalf of brands and partners, alongside decades of working across the world’s major sports. We’ll be drawing on our networks and our experience to help ensure ASE’s stories are heard in the right rooms and on the right platforms. By tapping into the broader MKTG and dentsu Sports Analytics ecosystem, we can pair that reach with world‑class data and insight, so every campaign is grounded in a clear understanding of fans, participants, and partners around the world. It’s a privilege to support this world‑class team at such an important moment for the company, and we can’t wait to get started.”

Says Glenn Lovett, Global Managing Director, dentsu Sports Analytics: “Agassi Sports Entertainment is entering this next chapter with a clear, ambitious vision for the future of racquet sports. With the combined capabilities of dentsu and MKTG, we’re proud to support ASE as they prepare to introduce a platform with the potential to reshape how players around the world engage with racquet sport.”

Says Ronald Boreta, Chief Executive Officer of Agassi Sports Entertainment: “We are entering an important phase in our growth as we continue building a technology platform designed to elevate how people learn, train, and connect through racquet sports. MKTG brings strategic communications expertise and global reach that align with our ambitions. This partnership is about building long-term credibility and sustained visibility as we scale.”

Day‑to‑day account management will be led by Emmanuel Cavaleri, Public Relations Manager at MKTG in Los Angeles, and overseen by Stephanie Rudnick, General Manager, Public Relations at MKTG in Sydney, Australia.

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