EFGH Brand Innovations India adds Tanvi Sanghi as Executive Creative Director

EFGH Brand Innovations India has appointed Tanvi Sanghi as its new Executive Creative Director (ECD). A highly regarded creative leader with a strong design foundation and a reputation for award-winning work, Sanghi brings sharp conceptual thinking, craft excellence and confident leadership to the agency.

Sanghi previously worked at Ogilvy, where she helped build impactful brand narratives across categories, strengthening her ability to blend global brand thinking with culturally resonant insights. She also shares a long-standing creative partnership with EFGH’s founder, having earlier worked together at ITSA on several acclaimed campaigns, including A Table For for American Express, Oxigen Wallet’s Stroke of Midnight and Play The Host, along with multiple high-impact projects for HCLTech.

An alumna of the National Institute of Design (NID), Sanghi is known for her strong design sensibility, conceptual clarity, speed, and confidence. Her work consistently reflects a balance between idea-first thinking and refined execution, helping brands stand out meaningfully in competitive categories.

Emmanuel Upputuru, Founder and Creative Chairman, EFGH Brand Innovations, said: “Tanvi is an exceptional talent, conceptually strong, design-led, fast, and confident. We’ve done some of our most rewarding work together in the past at ITSA, and I’m really looking forward to partnering with her again to take EFGH to the proverbial next level. As we pivot slightly and carefully, with bigger ambitions, Tanvi’s leadership will play a critical role in shaping our creative future.”

Sanghi said: “EFGH is at an exciting inflection point, a place that values deep thinking, strong craft, and ambition. Working with Emmanuel again feels like a creative homecoming, and I’m excited to help build work that matches the agency’s vision and momentum.”