BLKJ Havas wins Singapore Tourism Board account, launches dedicated unit ‘The Block’

BLKJ Havas has been appointed by the Singapore Tourism Board (STB) to support the global promotion of Singapore, marking a significant win for the Singapore-born agency. Alongside the appointment, BLKJ Havas has launched The Block, a bespoke offering created specifically to service the STB business.

The Block will operate as a dedicated creative unit bringing together talent across strategy, creativity, content and innovation to support STB’s global ambitions. The model has been designed to deliver world-class creative while maintaining the speed and agility required in today’s competitive tourism landscape.

Kenneth Lim, Assistant Chief Executive for the Marketing Group at STB, said: “The agency assembled a team with the right experience and tools to elevate our creative campaigns. In a crowded space, cutting through the noise requires exceptional creative vision. We are excited to partner with BLKJ Havas to sharpen STB’s creative strategy through enhanced insights and ideas to engage our key segments.”

Rowena Bhagchandani, Co-Founder and CEO at BLKJ Havas, said: “As a Singapore-born agency, we couldn’t be prouder to help bring Singapore to the world. In a time of unprecedented political, cultural and economic upheaval, we believe Singapore will increasingly become a destination of choice. And we see it as our mission to help the Singapore Tourism Board lead that charge. Our bespoke offering to STB, The Block, embodies our can-do spirit and the best of our creativity, driving excellence and delivering innovative un-advertising solutions. We’re excited about what’s next.”

The dedicated unit reflects BLKJ Havas’ ambition to push the boundaries of tourism marketing while showcasing Singapore’s unique character to global audiences. Through The Block, the agency plans to deliver integrated campaigns, bold creative ideas and innovative storytelling for the Singapore brand.