StarHub serves up sweet moments with Orchard Road activation this weekend

This weekend, Orchard Road is about to get a whole lot sweeter. StarHub invites Singaporeans to upgrade (their day) on easy mode with an unmissable on-ground activation featuring free ice cream outside Paragon on Saturday 7 and Sunday 8 March 2026, 12pm – 3pm.

This activation by StarHub is part of a larger celebration: the launch of the newest Samsung Galaxy, powered by 5G Unlimited+. A refreshing, real-world moment that transforms the “We Got You” brand platform created by TBWA\Singapore, from promise into pure joy.

Rather than a traditional product launch event, StarHub is choosing to lead with human-centric moments and embody what the brand truly stands for. At its heart, this activation demonstrates that unlimited connectivity is about enabling genuine and uninterrupted moments of connection and happiness.

“Branding is a complex discipline. It digs deep into the human soul pushing past what humans need and attempts to grasp what it wants. Sometimes it’s ice cream. This time it’s green ice cream. StarHub sees you,” Peter Callaghan, Group Creative Director at TBWA\Singapore.

Join the fun this weekend at Orchard Road, outside Paragon, for unlimited complimentary matcha ice cream served in matching green cones.

The activation will be amplified through multiple touchpoints, including StarHub’s Facebook and Instagram, influencers, and internal communications to celebrate the moment with StarHub’s community.

Follow StarHub on Instagram for real-time updates and exclusive content from the activation.