TBWA\Hakuhodo Tokyo COO Chris Iki appointed to jury of 2026 APAC Effie Awards

Chris Iki, Chief Operating Officer (COO) of Tokyo-based TBWA\Hakuhodo has been selected to join the jury for the 2026 APAC Effie Awards. As a highly acclaimed business leader, this selection is a testament to his breadth of experience, knowledge and influence on the industry.

Having previously served on the APAC Effie Awards jury four times, most notably as the esteemed Head of Jury in 2024, the Effie Awards committee are acutely aware of Iki’s significant expertise in the Asia- Pacific marketing landscape.

Deeply rooted in TBWA\Hakuhodo’s “Disruption®” philosophy, his understanding of marketing effectiveness is a profound one, always driving innovative approaches and strategic thinking that serves a pivotal, inimitable role in advancing the region’s marketing industry.

The Effie Awards, which originated in the United States in 1968, are globally recognized as one of the most authoritative awards for evaluating the effectiveness of marketing communications. Beyond the Global Effie Awards, National/Regional Effie programs now operate in over 50 countries and regions worldwide. The APAC Effie Awards specifically honor the most effective marketing communications in the Asia Pacific region, celebrating campaigns where outstanding ideas have driven significant business growth.

“What I value about the APAC Effies is that they celebrate ideas that truly make a difference — not just creatively, but in how they move brands and businesses forward. Each year, I’m reminded that creativity and effectiveness must go hand in hand. And I’m excited to help recognize work that brings powerful ideas to life and delivers real impact,” said Iki.