DTDC challenges gender stereotypes in the logistics sector through ‘We Got This’ film

DTDC, the Indian multinational logistics company, has launched ‘We Got This,’ a high-energy film that challenges long-standing perceptions of logistics as a male-dominated industry and spotlights the growing role of women across its nationwide operations.

Released to mark International Women’s Day, the campaign places women at the heart of one of the most operationally demanding sectors, highlighting professionals who are driving speed, precision and performance across DTDC’s logistics network.

Through a fast-paced narrative that moves across high-intensity sorting hubs, large-scale logistics facilities and leadership discussions in the boardroom, “We Got This” captures the scale, complexity and rhythm of modern logistics while bringing into focus the women helping power that momentum every day.

The film reflects a changing industry landscape where women are increasingly leading teams, managing hubs, overseeing operations and contributing to strategic decisions across the logistics ecosystem.

Notably, the campaign features real DTDC employees and leadership from across the organisation. Bringing together voices from operational hubs, network management and corporate leadership, the film presents an authentic view of how the organisation is evolving from within.

Ankita Tiwari, Chief Human Resources Officer, DTDC, said: “Industries evolve when new voices lead. Today, a new generation is redefining logistics with sharper decision-making, deeper collaboration, and above all- inclusiveness. At DTDC, we witness this transformation daily. ‘We Got This’ acknowledges this shift and encourages more talented women to see logistics as a field where they can shape outcomes and build meaningful careers.”

Storytelling of this scale and cultural sharpness is rarely seen within the logistics sector, which has traditionally focused communication on infrastructure and service delivery. With “We Got This,” DTDC positions logistics as a people-driven industry shaped by leadership, resilience and ambition.

The campaign also reflects the company’s ongoing efforts to strengthen diversity across its network. From all-women branches near Mumbai to women-led dark store operations in Indore, DTDC has been expanding opportunities for women across roles traditionally viewed as inaccessible within logistics operations. Across the organisation today, women are managing hubs, leading operational teams, overseeing network performance and contributing to key business decisions.

As DTDC marks 35 years of operations, the film reflects an organisation grounded in operational legacy yet evolving with the workforce it aims to build. More than a Women’s Day message, “We Got This” signals a broader shift in how logistics is perceived, not just as infrastructure and efficiency, but as a dynamic industry where talent, capability and ambition are shaping the future of how India moves.

DTDC’s “We Got This” film challenges the stereotype of logistics as a male-dominated industry, showing how women across its wide network are leading teams and driving operations every day. In doing so, it shows how women are increasingly shaping the future of logistics.