Leo Hong Kong takes out Kam Fan 41 Creative Agency of the Year: BBDO wins the Grand Kam Fan
The winners of Kam Fan 41 were unveiled last night at the celebration party held at Wan Chai Hopewell Hotel, where nearly 300 guests gathered to celebrate Hong Kong’s finest creative achievements. Leo Hong Kong was crowned Creative Agency of the Year, while BBDO Hong Kong took home the prestigious Grand Kam Fan for McDonald’s ‘Back to the Beginning’.
The competition was especially intense at the Grand Kam Fan level, where Leo Hong Kong’s “Back to Kai Tak”, entered in the Media category for Travel, Leisure, Retail, Restaurants & Fast-Food Chains — went head to head with BBDO Hong Kong’s “Back to the Beginning” in the Design & Craft – Event Storytelling category. Both campaigns were frontrunners throughout judging, making the battle for the Grand Kam Fan one of the tightest in recent years.
Leo Hong Kong delivered a strong overall performance, accumulating 9 Golds, 6 Silvers, 6 Bronzes and 2 Merits, which resulted in the agency being named Creative Agency of the Year.
At the same time, BBDO Hong Kong achieved notable recognition with its work “Back to the Beginning,” which received the Grand Kam Fan in the Design & Craft – Event Storytelling category. While Leo Hong Kong led in total medals, BBDO’s campaign demonstrated the agency’s ability to produce a singular piece of work that distinguished itself at the highest level of judging.
Along with the Grand Kam Fan, BBDO Hong Kong won 5 Gold and 5 Silver awards. Maggie Cheung, Managing Director of BBDO Hong Kong said: “These wins are reflective of the amazing momentum we’ve got going at the agency. We can’t wait for continued and future successes we can share with our clients.”
The overseas jury list of this year:
• Carlos Camacho, CCO GUT Asia, GUT, Singapore (Jury President)
• Ashish Chakravarty, Managing Partner & CCO, Garage Worldwide, Mumbai
• Katrina Alvarez-Jarrat, Executive Creative Director, Australia/New Zealand, Le Truc, Sydney
• Maan Bautista, Executive Creative Director, VML, Manila
• Stephen Rogers, Group Creative Director, Droga 5, Dublin
• Thasorn Boonyanate, Chief Creative Officier, Ogilvy Thailand
Kam Fan 41 Jury President Carlos Camacho, shared his impressions of this year’s entries, noting the direction of creative development across the market: “I personally was very happy seeing that big brands and big players in Hong Kong are coming up with very good initiatives, very good ideas that are embracing different ways of doing things and communicating.”
His comments reflect the jury’s collective observation that more brands and agencies are adopting broader, more innovative approaches to communication, signalling a positive trajectory for the industry.
Kam Fan 41 also saw Media Agency of the Year awarded to Digitas Hong Kong and Client of the Year to Cathay. Kam Fan 41 has presented in total 1 Grand Kam Fan, 16 Gold, 18 Silver and 31 Bronze and 16 Merit awards.
Other winners on the night included: Ogilvy with a Gold, Silver and 2 Bronze, Grey with a Gold and 2 Bronze, Saatchi & Saatchi with 2 Silver and 5 Bronze, Cheil with Silver and 6 Bronze, Dentsu Creative with 2 Silver and 2 Bronze, Omelette Digital with Silver and 2 Bronze, NoTwo with 2 Bronze, Havas Creative with 2 Bronze, Digitas with Bronze and TVB with Bronze.
All Kam Fan Winners will be listed in the Kam Fan Archive which is a full library to showcasing local brilliant work since 1984.
The full winners list is enclosed and can also be viewed at the HK4As website.
