Pepsodent + Omnicom Advertising turn dentists into content creators with TeethTalk Academy

Unilever Indonesia’s oral care brand Pepsodent has launched TeethTalk Academy for Dentfluencers, a social media academy designed to transform oral care enthusiasts into Indonesia’s first generation of trusted, engaging ‘dentfluencers’. Pepsodent created the initiative to support its most important community – helping dental professionals to polish their content making skills to communicate oral health advice in the social media era.

Developed by Omnicom Advertising’s dedicated Unilever team, TeethTalk Academy is a workshop that aims to close the dental creator gap by training dentists, dental undergraduates, and oral care advocates to combine their dental expertise with compelling and digitally creative social content that can lead to better dental practice and healthier oral care habits.

Pepsodent kickstarted the Academy with the first workshop in March 2026, with a bespoke syllabus on niche discovery, lighting and editing, on-camera presence, content formats, short-form storytelling techniques, personal branding, trendjacking, and social engagement skills. To lead the programme, Pepsodent flew in The Singing Dentist, one of the world’s most renowned dental influencers, alongside leading Indonesian creators Zaki, Twomann and Vinco. The inaugural workshop was designed as the first step in building a scalable, always-on community of “dentfluencers”.

Madhurjya (Banjo) Banerjee, Senior Global Brand Director, Oral Care, Unilever, said: “Dentists are the backbone of oral health education, and Pepsodent has been proud to stand alongside this community for more than 90 years. In today’s digital world, great expertise at times needs an additional layer of storytelling to reach people. With TeethTalk Academy, we wanted to give back to the dental community by helping them build stronger, more engaging voices on social media. When dentists share their evidence-based advice in ways that are entertaining, accessible, and shareable, this not only helps improve oral health awareness, but also reduces anxiety around visiting the dentist. This is just the beginning, and we see strong potential to expand the initiative to more markets over time.”

Dr. Milad Shadrooh, also known as The Singing Dentist, said: “For many people, visiting the dentist can feel intimidating, and that often starts with how oral care is perceived. Social media gives dentists a powerful opportunity to change that. When they show up in ways that are engaging, human and relatable, it can completely shift how people think about dental care. TeethTalk Academy is a one-of-a-kind initiative because it helps more dental professionals build that connection — not just in Indonesia, but potentially around the world.”

Indonesia continues to face significant oral health challenges, with many people avoiding regular dental visits due to fear or misinformation. Approximately 96% of Indonesians did not visit a dentist in the past year, while only 2.8% of the population brush their teeth correctly.

The TeethTalk Academy initiative builds on Pepsodent’s ongoing evolution from a trusted family hygiene brand to a culturally fluent leader in modern oral care conversations, in collaboration with Omnicom Advertising’s dedicated Unilever team. Following its launch, Pepsodent plans to scale TeethTalk Academy across Indonesia and other markets in the region, building a growing community of “dentfluencers” who can make credible oral care content more engaging and accessible.

Omnicom Advertising’s Regional Creative Lead Sarvesh Raikar, said: “Dentists spend years mastering oral health, but they’re rarely taught how to communicate in a social-first world. Today, many young people form their beliefs about health and oral care on social media. If credible oral care voices do not show up in these spaces in ways that feel authentic and engaging, misinformation can easily fill the gap. TeethTalk Academy was created to bridge this gap by helping dental professionals find their voice and connect naturally with audiences. Pepsodent is nurturing a new generation of ‘dentfluencers’, trusted creators who can shape healthier habits for the next generation.”