Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN.
The film was selected by this week’s guest judge Jen Speirs, Chief Creative Officer at Droga5, Part of Accenture Song, Dublin.
Says Speirs: “It’s funny in that perfectly absurd, slightly ridiculous way that makes you laugh before you even realise what’s happening. The performances are good, Trev’s screams are absolutely on point. And the craft works as well because weirdly, it kind of looks delicious? Yep – it’s madness. But I guess it’s the kind of unapologetically daft energy we could do with more of right now.”
To launch the new Maxibon Choc Chip Cookie, we asked the one burning question that has plagued humankind for centuries: What would happen if someone turned into a cookie? And the results were… Hilarious. Featuring a custom-built full prosthetic cookie suit, we shot a series of content for BVOD, Meta, TikTok, and OOH that explored the understandably chaotic reality of a biscuit-based existence.
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