Anak launches new brand for National Space Agency of Singapore
The National Space Agency of Singapore (NSAS) has officially launched its new brand alongside the formation of the autonomous space agency, which was first announced at the inaugural Singapore Space Summit 2026 in February.
Developed by global brand practice Anak, the NSAS brand is built around a simple reframe: space isn’t distant, it’s already here. Invisible yet essential, it shapes how we live, move, connect and thrive. Anchored by the idea “Spaceborne, Earthready”, the brand captures the convergence of two realms, where what’s born in orbit creates tangible impact on Earth.
The brand’s visual identity takes this duality further through intersecting forms, celestial light and atmospheric color. At its heart is a logomark built from a single letter: S – for Singapore, for Space – multiplied into a globe-like form. Embedded within are two truths drawn from orbit: the vertical path of sun-synchronous orbits, and the horizontal band of the equatorial belt.
“The brand we’ve created for NSAS stands for something quietly radical. That space shapes the world, and Singapore is ready to shape what comes next,” said Hanyi Lee, Creative Partner, Anak.
The new brand world and visual identity will be rolling out across NSAS platforms and touchpoints in the coming months, including their website and official LinkedIn channel.
