Arcade Singapore and Tiger Beer partner with former Manchester United captain Rio Ferdinand in Tiger Street Football campaign
Tiger Beer, Asia’s number one international premium beer, has announced the highly anticipated return of Tiger Street Football in Southeast Asia with a campaign which was created by Arcade Singapore, kicking off in Vietnam with a non-stop series of exhilarating football tournaments by the best local teams.
Giving unknown street football talents a stage to uncage their passion and showcase their skills, Tiger Beer elevates the game this year by teaming up with international football legend and former Manchester United captain Rio Ferdinand as Tiger Street Football ambassador this year.
“Recognising thirst for dynamic football action, we’re thrilled to offer a stage for emerging footballers to showcase their skills and uncage their talents, providing them the opportunity and courage to roar for the world to hear. We’re equally excited to have global football legend Rio Ferdinand on-board with us to inspire and engage local footballers and fans alike, showing them how following your passion and uncaging your inner tiger is the key to success,” said Venus Teoh, Director International Brands – Tiger Beer.
“Growing up, the streets of Peckham were the only place where I could kick the ball and work on making my dream of becoming a professional footballer a reality. The streets were my stage, the place where I uncaged my inner tiger, day and day again. No matter how many times I got knocked down, no matter how many times they told me I couldn’t do it, I got up again and again because every day is a new chance to become a legend. With Tiger Street Football I hope to inspire raw football talents in Southeast Asia and together with Tiger Beer, provide them with opportunities to shine,” said Ferdinand.
Arcade’s Chief Creative Officer, Gary Tranter said, “Rio Ferdinand’s inspiring ‘uncaged’ story from the streets of Peckham truly embodies the Tiger beer spirit and sets the stage for a very robust communications campaign, online to offline and back again, giving the spotlight to Asia’s unsung street football heroes. It was great to be part of this campaign with Tiger Beer.’
After a series of local tournaments in Vietnam, Tiger Street Football will take to a specially-constructed football pitch in Ho Chi Minh. This is where the top local team will get to play against Ferdinand and four other international football legends in an epic five-a-side Grand Final tournament for the crown of Tiger Street Football 2019 champion. Joining Ferdinand will be Didier Drogba, Chelsea legend and former Ivory Coast national team captain; Park Ji-sung of South Korean football fame and a former Manchester United midfielder; and Portuguese legend Luis Figo and Brazilian star Roberto Carlos, both former players of Real Madrid.
Uncaging unexpected possibilities for Tiger Beer consumers in Asia through #HeyRio! a UGC series and FIVE Supply’s Exclusive Street Wear. Fans of Ferdinand across Asia can participate in ‘Hey Rio!’, a user-generated content series* where they can challenge the legend himself through social media and get ready for the upcoming Tiger Street Football tournaments. Fans can also look forward to getting their hands on exclusive street wear created by renowned Singapore street artist Jahan Loh in collaboration with FIVE Supply, a popular fashion label founded by Ferdinand. The street wear will be available for purchase at physical pop-up shops during tournament period at selected locations.