Havas Group Singapore’s out-of-home brand Adcity partners with BlueSG as a consultant

BlueSG, the first Bolloré Group electric car sharing service in Asia, has announced that their fleet of 470 cars are open to be used as an out-of-home advertising platform. Havas Group’s out of home brand – AdCity – has been appointed as a consultant on the project.

BlueSG provides an environmentally friendly, convenient and affordable transport option that helps Singaporeans get to their destination easily while reducing the carbon footprint. With 220 stations island-wide in Singapore, the current BlueSG fleet is visible and accessible to everyone from the usual CBDs & commercial zones to the HDBs & Heartlands. By end 2020, BlueSG aims to have 500 stations island-wide and 1,000 cars.

Jenny Lim, Commercial & Network Director from BlueSG said, “Our business value-proposition is rooted in addressing environmental concerns through sustainability and a sharing economy. With this initiative, we are moving a step further to create a unique opportunity for marketers to associate their brands with zero-emission mobility, enhancing citizens’ life quality in sync with Singapore’s vision to be a Smart City. We are delighted at the opportunity to partner with like-minded brands and help them engage with their consumers.”

Franck Vidal, Asia-Pacific Director at Havas-Adcity (pictured) said, “Vehicle advertising is one of the most effective forms of advertising with a tremendous reach. BlueSG’s presence in highly concentrated in HDBs estates, where creative touchpoints are often missing, provides a suitable opportunity for brands to connect with their relevant target audiences, meaningfully. We are looking forward to spread the message around sustainability and making a meaningful difference to brands and society at large by working with BlueSG.”