Phoenix Ogilvy Sri Lanka launches the cheeky Valentine’s Day Chupa Chups

Chupa Chups’ positioning of Forever Fun is rooted in the philosophy that fun is for every life-stage, and not just for kids.

This iconic brand’s love for spontaneous, uninhibited fun had to be dialed up through its cheeky personality.

For Valentine’s Day, a two-sided lollipop with a short stem, cheekily implied an opportunity to kiss while enjoying the lollipop with the love of your life.

Rajiv R. Menon, Chief Executive Creative Officer, Ogilvy Sri Lanka said, “Chupa Chups is this cheeky character that loves spontaneous, uninhibited fun. In Valentine’s Day, we saw a sweet opportunity to dial up this iconic brand’s timeless appeal. ‘Lollipopping’ with your Valentine will find you lip-locking!”

Credits –
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
Copywriter: Rajiv R. Menon
Associate Account Director: Shabeer Ali
Commercial Retoucher: Roshan Mallawaarachchi