Havas Group Indonesia retains XL Prioritas Creative duties

Havas Group Indonesia has been re-appointed by XL Prioritas, a premium post-paid service, as creative partner following a competitive pitch.

Along with handling ATL for XL Prioritas, the agency will also support their social media strategy and be responsible for crafting ideas and strategies to strengthen brand awareness and relevance amongst premium target audience.

Lyra Filiola, Group Head, Premium Product & Marketing, XL Prioritas said, “Having previously worked with Havas, the team have always impressed us with their strong strategic skills and forward-thinking solutions to help us achieve our business goals.”

She added, “As we move forward with our ambition of becoming the most preferred post-paid brand among our audiences across markets, we know we can place our trust in Havas to help accomplish this objective.”

“We are honoured to be given the opportunity to work with XL Prioritas again. The Havas value proposition is built on creating a meaningful difference via content, technology, that resonates with consumers while being outcome oriented. This ideology will continue to be the driving force in our journey with XL Prioritas, as we work on elevating their brand presence in Indonesia”, said Agus Sudradjat, Chairman, Havas Group Indonesia.