Seen+Noted: Dentsu Thailand uses stunt to show what’s Unacceptable In Public is Unacceptable At Home
How do we overcome public apathy towards domestic violence?
Dentsu Thailand brought the abuse that usually happens behind closed doors into the limelight. The agency staged a fight in a boxing ring to drive home the point that what is Unacceptable In Public is Unacceptable At Home. The audience wasn’t expecting this.
Agency: Dentsu Thailand
Client: Women and Men Progressive Movement Foundation (WMP.)
Regional Chief Creative Officer: Ted Lim
Chief Creative Officer: Jon Chalermwong
Creative Director: Pisut Nirodsil
Associate Creative Director: Tanong Thaponsawat
Senior Copywriter: Bhuvadol Thykahm
Associate Director: Tanit Toemsukkasem
Assistant Planning Manager: Pattiya Tanaphol
Media Buying Execusive: Taweeporn Keawkomtai
Film Producer : Pornrupak Pirapatanakul
Senior Traffic Controllor Supervisor: Vimonrat Udompornvararak
Production House: Sampeng House
Director: Naradon Leopairote
Producer: Arporn Pinijkhar
Sound: Tem Siang Sound Studio
Color Grading: Renegade Group
3 Comments
Powerful creative idea. If this is real and not set up it would have been quite something to be in the audience.
Powerful concept indeed. I actually gave it a Lion a couple of years back: http://www.welovead.com/en/works/details/277whoxxn
I’ve seen this idea before, guess it’s already won a medal or shortlist in Cannes?
Bad execution, so set up, looks like the idea of 10 years ago.