Thailand Board of Investment releases ‘Dear Crisis’ letter to regain investors’ confidence in the country via Digitas Thailand

Digitas Thailand and Thailand Board of Investment has released a film, written as an open letter to the current Covid-19 crisis, in order to gain investors’ confidence in Thailand.
The letter thanks the crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout their history. The film also addresses the country’s strengths in variety of areas.
The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovers from the pandemic.
Credits
Client: Thailand Board of Investment
Creative Agency: Digitas Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai, Santi Tubtimtong
Creative Director: Wikorn Rojarayanont
Art Director: Irene Indravudh, Sompat Trisadikun
Copywriter: Torung Juntakanok, Panrutai Amattayakul
Managing Director: Paruj Daorai
General Manager: Samira Thancharoenkit
Account Manager: Maywadee Chongfusuwan
Account Executive: Chutirat Khongsantiah
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Production Company: The Film Factory Ltd.
Director: Taya Soonthornvipat
Producer: Yannassma Thannitsch
Cinematographer / D.O.P: Usa Manitanon
Post-Production Company: One Cool Production
Editor: Chaleamchon Natipat
Colorist: Debora Huen
Flame Artist: Supphakorn Thungsin
Post Producer: Apichaya Yueprayong
Music Company: Pumpumpumpum Sound Studio
Music Composer: Ardsanai Ardsakul
Sound Production Company: Pumpumpumpum Sound Studio
Sound Engineer: Nopphalux Kosakorn


