Tonic Worldwide India gives stray pets a voice in this campaign for World For All Animal Care & Adoptions
World For All Animal Care & Adoptions partnered with Tonic Worldwide India to launch this #VocalForLocalPets campaign, intending to end discrimination against stray animals.
Violence and discrimination against animals on India’s streets is on the rise. #VocalForLocalPets has been created to give these defenceless and helpless animals a voice. The campaign allows pet lovers to adopt & give these local breeds all the love they deserve. During the current pandemic while everyone is presenting a united front and the county is united, the Tonic Worldwide India team thought that solidarity with local animals would go a long way to find them homes. Given the conditions of the current lockdown scenario, the team has launched a microsite that features all the pets who are up for adoption. In addition to this, the campaign is also being promoted on World For All’s social media handles.
Sharmee Bhatt, World For All Animal Care & Adoptions, said: “The animals on the street are often mistreated by people as they are helpless and homeless. Their life is extremely difficult with having to often suffer from extreme thirst, hunger & accidents as well.
“The Vocal for Local sentiment intends to show these desi dogs & cats as equally loving and deserving the same amount of love we give to other cats and dogs by showcasing them as a part of India. By no means do we mean to shame adoption of foreign breeds. Our aim is for everyone to look at these intelligent and sturdy Indian breeds the same way they look at other breeds, and together we hope to find loving homes for them through this initiative.”
Pratik Hatankar, Head of Innovations & New Initiatives, Tonic Worldwide, said: “It is disheartening to see the discrimination between breeds and the violence perpetrated against the animals on India’s streets. After our honorable Prime Minister’s urge to go #VocalForLocal, we decided to extend this thought to give a fair chance to Indian breeds. This is a heartfelt effort to encourage our country to adopt local Indian breeds as pets, give them loving homes, and become the voice of these marginalized breeds.”
