IKEA recycles plastic bottles to find them a second purpose in this campaign via Wieden+Kennedy Shanghai

Wieden+Kennedy Shanghai has launched this new campaign for IKEA which finds a second purpose for plastic bottles by recycling them into air-purifying curtains.

The “Bottles” film, tells us the story of one lonely bottle’s journey from trash to becoming beautiful curtains that are good for you, your home and the planet.

“When we heard about the Gunrid curtain, we were amazed,” said Creative Director at Wieden+Kennedy Shanghai, Scott Hitchcock. “It perfectly captured the win-win benefit of a product that was not only good for the planet but also for you and your home.”

“Every product at IKEA is designed very thoughtfully taking cost, function, quality, environmental impact, and look into consideration,” said Executive Creative Director Ian Toombs at W+K Shanghai. “How they brought all this good stuff together in the Gunrid curtains blew my mind.”

VIEW THE FILM