Tencent China releases animated story of hope and friendship starring two unexpected friends for United Nations
This year marks the beginning of the Decade of Action for the delivery of the SDGs. As today’s youth represent a generation of global leaders in 2030, the UN joined hands with Tencent and co-hosted the Chinese Youth Dialogue campaign to highlight the 17 SDGs. Issues such as global warming and marine pollution now become impending challenges on our global agenda.
The campaign kicked off with an animated short on WeChat among its 1 billion users, featuring a sweet friendship between Penguin and Whale, who are heading towards the last piece of iceberg on the blue planet, with no idea that the world is disappearing.
The campaign enjoyed 41.5 million click-throughs thanks to this cute animated story of hope and friendship, and its lovely catchy BGM, Never Stop. The film went viral with an additional 10 million exposures, and saw some 3 million youth participants join Youth Dialogue. But in the end Penguin and Whale never see a real iceberg.
Credits
Executive Creative Director: Akae Wang
Assoc Art Director: Sonja Xu
Creative Director: Nando Correa
Art Director: Ken Lin
Copywriter: Zita Zou
Copywriter: Akae Wang
Agency Producer: Ahjan Huang
Business Director: Derek Song
Business Manager: Ninaw Lin
Business Manager: Susieshan Li
Creative Technologist: Addie Hao
Director: Pablo Roldan
Director: Ezequiel Rudo.co
Executive Producer: Katherine Lee
General Manager: Vincent Li
Project Manager: Roy Zhang
Project Manager: Ivan Faerman
Production Company: Stink Studios / RUDO Company
6 Comments
A lovely and touching story that ends so sadly, with a delicate execution of music that is also beautiful.
We know what we are, but know not what we maybe. Go, Penguin.
OMG!!! It’s so cute~~~~ Love how they tell sustainability stories through cute animals.
btw, the BGM is one of my favorite songs!! Search it!! NEVER STOP
This should be the film that was viru-circulated on WeChat Circle in China three weeks ago. It is very effective in virus discussion. It seems that communication is transmitted only in Tencent’s own media, but it is a pity that it should be broadcast more on international social media such as the facebook or Twitter, rather than just in China. SDGs is a global topic, it should be known by more people.
Episode 2 please 😭 So touched by their friendship, really beautiful and powerful. For me it’s a hopeful ending, as long as we act together to answer global challenges for sustainable development.
Have to say, the BGM is amazingly good and super matched with this film!!!
it’ s lovely story about remind human beings need to stop damage this world.
This film is so touching ~ vivid penguin and whale, couldn’t miss it !