GIGIL Philippines targets millennials in new campaign for Danes Cheese with Real Bacon Bits

GIGIL Philippines has launched new online campaign for Danes Cheese with Real Bacon Bits to try and change the way Filipinos look at the processed cheese category.

Regular processed cheese category ads in the past have mostly been emotional and targeted to mothers, alienating millennials who are now beginning to make their own grocery purchases and cook for themselves.

Danes Cheese created a unique product catering to their ever-changing tastes for food, and launched it with a film that adapted to their ever-changing taste for content, too.

VIEW THE FILM

Credits
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Associate CD / Copywriter: Jeano Cruz
Copywriter: Frances Alegre
Copywriter: Raphe Ramirez
Senior Art Director: JR Bumanglag
Art Director: Cathy Dizon
Art Director: Heninah Salud
Art Director: JC Aujero
Production: Arcade Film Factory
Director: Marius Talampas
Account team: Micco Balana
Account team: Camille Elicaño
Client: Janna Ong
Client: Marlei Conserman-Bahoyan
Client: Erwin Lalaguna
Editor: Alvin Chan
Executive Producer: Ahnel Gozon
Managing Partner: Jake Yrastorza
Music: Arnold Buena
Producer: Wendy Campos
Project Manager: Mara Bernaldo
Sound: Eddie Boy Vargas