Publicis Luxe hires Aladin Hardy as Managing Director in China

Publicis Luxe has announced the appointment of Aladin Hardy (pictured) as Managing Director in China.

Publicis Luxe is a full-service agency dedicated to Luxury & Premium brands under Publicis Groupe with offices in Paris and Shanghai. Publicis Luxe creates its own glocal working approach with building the international teams to work seamlessly from Paris to Shanghai.

Hardy is tasked to strengthen Publicis Groupe’s integration and upgrade its service for luxury clients, to provide a more dedicated and tailor-made offering by exploring innovative and advanced marketing approaches in a digital connected world we live in.

Hardy has 10 years of experience in luxury starting from Hermès, leading Press & Events and then client experience in Northern Europe and China. Before joining Publicis Luxe, he directed the Luxury division of the Experiential Marketing and Event Agency Auditoire for the Asia region, where he has successfully implemented his expertise in the luxury market, working with clients such as Bulgari, Van Cleef & Arpels, Tiffany & Co., Cartier and others.

Hardy will be based in Shanghai and directly report to Arto Hampartsoumian, Managing Partner and Executive Chairman, Publicis Groupe, China.

Arto Hampartsoumian, Managing Partner and Executive Chairman, Publicis Groupe, China said: “Just the mention of France, conjures up images of museums bursting with art and streets filled with fashion, as such it remains one of the key destinations for all things grand and luxurious. Publicis Groupe was born in this culturally rich country with luxury woven into its DNA. We’ve had the honor of working with some of the world’s most famous luxury and fashion groups and brands, such as LVMH, L’Oréal and Bulgari to name a few. With Hardy now joining the Publicis family, we are not only thrilled, but confident that he will expand our capabilities to provide a more comprehensive service to our luxury clients present and future.”

Hardy said: “I am fortuned to join Publicis Groupe and eager to incorporate my passion and expertise into this dynamic organization. The core leadership advocated by the ‘Power of One’ strategy is crucial for the entire value chain. I am fully ready to work with our partners more seamlessly and shine its uniqueness, and to keep the Luxe being ahead of the curve and remain the key agency in the communication field.”

Julie Marchesseault, former CEO of Publicis Luxe China has recently moved to North America to take the role of Global Client Partner of the region.