Seen+Noted: The Jason Alexander Hoodie stars in Saatchi & Saatchi New York’s Tide Super Bowl ad

P&G’s in-house creative agency, Woven Collaborate together with Saatchi & Saatchi New York have released this Super Bowl LV spot for Tide, staring Seinfeld’s Jason Alexander character.

The film focuses on a Jason Alexander hoodie that looks clean, but believe it or not, there’s a whole world of hurt and dirt behind those eyes.

VIEW THE FILM