Ogilvy Thailand exposes animal cruelty for PETA through the Human Check Captcha campaign
PETA Asia has turned the Captcha into a medium every time a person is asked to verify ‘I am not a robot’ before signing-in any website with the launch of ‘The Human Check’ via Ogilvy Thailand.
By replacing the everyday pictures with images exposing animal cruelty, the ordinary human” verification process was turned into an online medium that no one could skip, to then deliver a message that got everyone to rethink about what being human should really be about. A link was made available for any businesses to download and use the ‘Human Check’ onto their websites, to show their support and help put an end to the suffering of millions of animals.
Credits
Agency: Ogilvy Thailand
Creative Chairman: Nopadol Srikieatikajohn
Executive Creative Director: Andrew Chu
Creative Director: Littichai Panitjaroen
Senior Copywriter: Ittikron Kananont
Creative Group Head/ Art Director: Peerawat Temsomboon
Creative Group Head/ Art Director: Suttisak Vijitpornkul
Creative Group Head/ Copywriter: Pakorn Siripol
Strategic Planning Director: Sasipa Mongolnavin
Account Manager: Sasirin Borwornchokchai
Project Manager: Suparrerk Kulintaraprasert
Film Producer: Gailwalin Munkongsupaleark
Full-Stack Developer: Pavaruth Pengcharoen
Project Owner: Noprada Jirarattanapan
Editor: Boonyana Ruangwong
