Alicia Yap joins Ogilvy Malaysia as Executive Group Director: Moheeta Tamrakar appointed as Director of Experience and Social
Ogilvy Malaysia has brought on board Alicia Yap as Executive Group Director and Moheeta Tamrakar as Director of Experience and Social, to further strengthen its digital capabilities.
Yap (pictured left) is no stranger to Ogilvy having been with the network for over 20 years. A digital-first business leader, Yap most recently spent 10 years in the Shanghai office accelerating her knowledge, in one of the most digitally-advanced markets in the region. She spent the past decade building a portfolio of major brands across the FMCG, finance, logistics, hospitality, and technology sectors, gaining experience in integrated marketing, advertising communications, engagement and e-customer relationship marketing. Early in her career, Yap was at Naga DDB in Malaysia before joining Ogilvy and Mather Advertising in Vietnam. She then enjoyed a stint at OgilvyOne Singapore where her primary focus was supporting global multinational accounts. In her new role in the Kuala Lumpur office, Yap’s focus will be to nurture agency-wide client relationships across the engagement lifecycle, while driving creativity and brand-building that amplify value and impact.
Tamrakar (pictured right), instead marks a return to agency life, she joins Ogilvy from AirAsia where she was instrumental in infusing data into communications while managing reputation management for brands within the Group. With an impressive track record in different facets of communications such as digital analytics, crisis management, direct response marketing, social CRM and MarTech, Tamrakar’s career in digital marketing kicked off in New York City with the Red Rooster Group, followed by ID media (an IPG Agency). She then joined IPG Mediabrands in Malaysia before heading up data and analytics at Reprise Digital. Tamrakar has her work cut out for her at Ogilvy – she will lead the digital offensive line-up and complement Ogilvy’s agile solutions across multiple channels and touchpoints, to empower clients through data-infused digital experiences.
Nizwani Shahar, Chief Executive of Ogilvy Malaysia, said: “Despite Malaysia’s fragile trajectory towards growth in 2021, Ogilvy continues to position commerce, agile content and data-driven marketing at the centre of our offerings to our clients. Within this setup, Yap and Tamrakar fit perfectly to help brands capitalise on the tremendous opportunities to reinforce their value and purpose and to unlock new possibilities within their markets.”
“I am so thrilled to welcome them to Ogilvy Malaysia. In an era of information overload, their unique creative lens combined with their astute digital experience gives our clients’ brands an immediate edge to navigate and to further distinguish themselves amidst the growing complexities in the marketplace. Yap and Tamrakar not only exemplify the Ogilvy spirit of bringing to life creativity that matters, they also complement our diverse mix of talent across capabilities that enables us to create an inspiring, fun, modern and safe place to grow.”