Cannes Lions 2021 releases shortlists for Direct, PR, Creative Data, Creative Strategy and Social + Influencer Lions
Cannes Lions has today released the shortlists for the Direct, PR, Creative Data, Creative Strategy and Social and Influencer Lions categories. Asia has a total of 60 entries that are included in this latest round of shortlists.
DOWNLOAD THE SHORTLISTS:
PR Lions Shortlist
Direct Lions Shortlist
Creative Strategy Lions Shortlist
Creative Data Lions Shortlist
Social and Influencer Lions Shortlist
PR Lions
Asia picks up 17 shortlisted entries out of the 165 in the PR Lions category. Dentsu Inc Tokyo led the way with 3 shortlists, closely followed by Grey Malaysia, Party Tokyo/Material Tokyo, Airbnb Singapore, Geometry Encompass Mumbai, Ogilvy Pakistan and Innocean Worldwide Seoul all with 2.
PANTENE #HAIRWEGO P&G PARTY, Tokyo / DENTSU INC., Tokyo / MATERIAL, Tokyo
THE COUNTRY PUB PROJECT AIRBNB, Singapore
THE PUNISHING SIGNAL MUMBAI POLICE FCB INTERFACE, Mumbai
PLEASE ARREST ME RIT FOUNDATION OGILVY, Singapore
YOUR PLASTIC DIET WWF GREY MALAYSIA, Petaling Jaya
HACKWASHING HINDUSTAN UNILEVER GEOMETRY ENCOMPASS, Mumbai
TUNA SCOPE 2020 KURA SUSHI, INC. DENTSU INC., Tokyo
EATQUAL MCDONALD’S DDB MUDRA, Mumbai
YOUR PLASTIC DIET WWF GREY MALAYSIA, Petaling Jaya
HOPE TAPE KOREAN NATIONAL POLICE AGENCY CHEIL WORLDWIDE, Seoul / BOUNCE CREATIVE, Seoul
THE COUNTRY PUB PROJECT AIRBNB AIRBNB, Singapore
HACKWASHING HINDUSTAN UNILEVER GEOMETRY ENCOMPASS, Mumbai
PANTENE #HAIRWEGO P&G PARTY, Tokyo / DENTSU INC., Tokyo / MATERIAL, Tokyo
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION TELENOR PAKISTAN OGILVY PAKISTAN
SOLAR FOREST HANWHA INNOCEAN WORLDWIDE, Seoul
SOLAR BOAT: CLEAN UP MEKONG HANWHA GROUP INNOCEAN WORLDWIDE, Seoul
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION TELENOR PAKISTAN OGILVY PAKISTAN
Direct Lions
222 entries have been included on this year’s Direct Lions Shortlist – including 22 entries from Asia. Wunderman Thompson Bangkok, Dentsu Webchutney Mumbai, Innocean Worldwide Seoul, FCB Interface Mumbai, FCB Ulka Dehli, Cheil PengTai/Cheil Hong Kong, Happiness Saigon and Ogilvy Taiwan/Ogilvy Hong Kong all scored two shortlists each.
STAY HOME MILES EXCHANGE THAI AIRWAYS WUNDERMAN THOMPSON, Bangkok
THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai
SOLAR BOAT: CLEAN UP MEKONG HANWHA GROUP INNOCEAN WORLDWIDE, Seoul
THE PUNISHING SIGNAL MUMBAI POLICE FCB INTERFACE, Mumbai
LIGHT SAVER EMART CHEIL WORLDWIDE, Seoul
HACKWASHING HINDUSTAN UNILEVER GEOMETRY ENCOMPASS, Mumbai
OUT AND PROUD CLASSIFIED THE TIMES OF INDIA FCBULKA, Delhi
GALAXY GRAFFITI SAMSUNG ELECTRONICS CHEIL WORLDWIDE, Seoul
THE COST OF BULLYING SAMSUNG CHEIL PENGTAI, Beijing/CHEIL, Hong Kong
CRISPY SUBTITLES LAYS HAPPINESS SAIGON, Ho Chi Minh City
OUT AND PROUD CLASSIFIED THE TIMES OF INDIA FCBULKA, Delhi
UNI-FORM VOGUE OGILVY TAIWAN/OGILVY Hong Kong
OIL METER CAP INGENIOUS WUNDERMAN THOMPSON, Hong Kong
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION, TELENOR PAKISTAN OGILVY PAKISTAN
THE PUNISHING SIGNAL MUMBAI POLICE FCB INTERFACE, Mumbai
CRISPY SUBTITLES LAYS HAPPINESS SAIGON, Ho Chi Minh City
UNI-FORM VOGUE OGILVY TAIWAN, Taipei City/OGILVY, Hong Kong
SOLAR BOAT: CLEAN UP MEKONG HANWHA GROUP INNOCEAN WORLDWIDE, Seoul
YOUR PLASTIC DIET WWF GREY MALAYSIA, Petaling Jaya
THE COST OF BULLYING SAMSUNG CHEIL PENGTAI, Beijing/CHEIL, Hong Kong
THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai
STAY HOME MILES EXCHANGE THAI AIRWAYS WUNDERMAN THOMPSON, Bangkok
Social and Influencer Lions
The Social and Influencer category saw just 3 entries from Asia make the cut from the 167 entries that were shortlisted.
PLEASE ARREST ME, RIT FOUNDATION OGILVY Singapore
“CAMELLIA” THE BRAND FILM WE DIDN’T SHOOT, SHISEIDO DENTSU INC. Tokyo
DOVE #STOPTHEBEAUTYTEST OGILVY INDIA Mumbai
Creative Strategy Lions
69 entries have been included on the Creative Strategy Lions Shortlist including 15 entries from Asia. Leading the way in this category is India with 12. Dentsu Webchutney Mumbai is the best performer with 4 shortlists and DDB Mudra Mumbai with 3.
DOVE #STOPTHEBEAUTYTEST OGILVY INDIA, Mumbai
SOUVENIRS FROM TRAVEL CHINA AIRLINES LEO BURNETT, Taipei
THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS DDB MUDRA, Mumbai
VIRTUAL SENTOSA SENTOSA DEVELOPMENT CORPORATION BBH, Singapore
DOVE #STOPTHEBEAUTYTEST OGILVY INDIA, Mumbai
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS DDB MUDRA, Mumbai
H FOR HANDWASHING LIFEBUOY LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore
HONOR THE DONOR FORTIS HOSPITALS LEO BURNETT, Mumbai
THE COUNTRY PUB PROJECT AIRBNB Singapore
THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE DENTSU WEBCHUTNEY, Mumbai
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS DDB MUDRA, Mumbai
ARIEL #SHARETHELOAD FOR EQUAL SLEEP BBDO INDIA, Mumbai
THE 8-BIT JOURNO VICE MEDIA DENTSU WEBCHUTNEY, Mumbai
Creative Data Lions
The Creative Data Lions category saw 42 entries included on the shortlist – just 3 from Asia.
SECOND LIFE IBM GEOMETRY OGILVY JAPAN, Tokyo
#NOTJUSTACADBURYAD CADBURY CELEBRATIONS OGILVY INDIA, Mumbai
YOUR PLASTIC DIET WWF GREY MALAYSIA
