Cheil Hong Kong creates ‘Joy’ for Chupa Chups

Cheil Hong Kong was recently enlisted to promote Chupa Chups to a wider audience and stand out in a fiercely-competitive marketplace.

The idea was to bring pure joy on a stick and reflect that when you pop a Chupa Chups in your mouth it brings a smile to your face.

Every detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.

Credits
Agency: Cheil Hong Kong
Chief Creative Officer: Paul Chan
Group Creative Director: Lili Jiang
Associate Creative Director: Ivan Au / Kevin Cheung
Copywriter: Paul Chan / Lili Jiang / Tatiana Le
Art Director: Ivan Au / Kevin Cheung
Photographer: Illusion CGI Studio
Illustrator: Illusion CGI Studio
Production Company: Illusion CGI Studio