Dole Philippines mounts gigantic Pachinko game above their pineapple plants in new activation campaign via GIGIL Philippines
To conclude Dole Philippines’ summer promo with a bang, GIGIL Philippines helped the brand mount a gigantic version of a Pachinko game above Dole’s actual pineapple plants.
The outdoor campaign was the first-ever raffle draw done right in Dole Philippines’ pineapple plantation in Polomolok, South Cotabato. Measuring 50 by 32 meters, this larger-than-life Plantation Pachinko determined the winning seven-digit combination belonging to one lucky participant who won Php 1 million. The zorb ball, net, pins, and wind all contributed to the Pachinko game’s unpredictability, which added suspense and excitement to a raffle draw that could’ve been done in a lackluster way, as most brands do. The Plantation Pachinko also gave consumers a clear glimpse of the quality produce used and locally sourced to make their favorite Dole & Seasons products in the Philippines.
Credits
Account Director: Micco Balana
Account Executive: Yani Lopez
Account manager: Zsa Sunga
Art Director: Nadine Gonzales
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Jeano Cruz
Group Account Director: Jim Jimenez
Junior Copywriter: Patrise Calumpag
Managing Partner: Jake Yrastorza
PR: Zahi Depaling
PR: Alex Liamzon
Producer: Darwin Hernandez
Producer: Kathy Hernandez
Production Company: Soupstar Entertainment
Senior Art Director: Heninah Salud
Strategic Planner: Nanais Hernandez
