Pfizer China reappoints F5 Shanghai following multi agency pitch

Pfizer China has reappointed award-winning boutique agency F5 Shanghai to lead their brand and creative duties for its employer branding division.

The agency began working with Pfizer in 2020, creating several brand campaigns to highlight its services in a competitive healthcare & pharmaceuticals services marketplace. In the middle of 2021, a fierce pitch between three local and multinational agencies was conducted, with F5 emerging as the winning lead creative agency to continue building the brand in the Greater China region.

The agency will oversee all creative and digital activation across all Greater China markets to promote the concept of employer branding to a wider audience.

Meng Yuan, Employer Branding and Campus Recruitment Lead at Pfizer China, said: “F5 was reappointed based on a number of criteria, including strategic approach, creativity, expertise, ways of working, and collaboration.”

Founder & Chief Creative Officer of F5, Adams Fan (pictured), said he is very proud of the team for its passion, strategic thinking and creativity during the innovative pitch process.

Pan Gu, Head of Business, F5, said: “We are thrilled to continue our journey with Pfizer. This is a highly innovative pharmaceutical brand. We’ve come a long way together over the past year, and we look forward to taking the brand to the next level.”