TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown

August 12 2021, 3:44 pm | BY Kim Shaw | 1 Comment

$TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown$

TBWA\Thailand and McDonald’s have created this new print campaign highlighting the unique situation mothers are finding themselves in during the lockdown, where all this extra time at home means additional work for Mum.

By using mum’s favorite organizing tool, the Post It note, McDonald’s lists out all the additional family chores she is doing to care for her family, while she’s also working her day job.

The Happy Mother’s Day #McDonald’s campaign encourages all to give Mum’s an extra energy boost this Mother’s Day.

Credits
Client: McDonald’s
Agency: TBWA\Thailand
CCO: Veradis Vinyaratn
ECD: Chanatthapol Tiensri
CD: Pratchya Vilaopol
Art Director: Phusuda Phusahas, Thanjira Sansanavarnee
Copy: Kawinpob Panbanpeaw, Dusit Mayaset

$TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown$

Burger:
Happy Mother’s Day
The workload mom

Post it :
Order Lunch, Zoom Call, Ask Dad to teach Mathematics,
get Chicken out of refrigerator, Go to market,
Internal meeting, Prepare dinner

$TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown$

Sundae:
Happy Mother’s Day
The workload mom

Post it :
Call HR, Squeeze the lime, Arrange the online study room for my son
Prepare dinner, Propose new campaign at 9 am

$TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown$ $TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown$