Audi Singapore appoints RICE as PR partner following competitive pitch

RICE has been appointed by Audi Singapore as its new public relations (PR) agency partner for the next three years, after a competitive pitch.

Tasked with using communications to drive brand love for Audi, RICE’s remit covers strategy and planning, media relations and activations, as well as content development.

A big focus for RICE is to support the German automotive brand growth in the premium segment and realising its vision to bring premium electric mobility to Singapore. Leading the charge is the latest Audi e-tron GT and RS e-tron GT, the first high-performance electric sports cars from the brand, which are available for pre-orders in Singapore.

“We are experiencing one of the most exciting times in automotive history. At Audi, we want to play an instrumental role in shaping the transformation as we head into a new age of mobility,” said Rudi Venter, Head of Marketing of Audi Singapore. “During the pitch process, RICE demonstrated a clear alignment with us on this vision, as well as their strategic and creative thought process and ideas. We are excited to embark on a new journey with them as our PR partner.”

James Brasher, Managing Partner, RICE, said: “We’re really looking forward to building brand love for a brand that we already love. Not just through the Audi cars, but also through driving experiences, and participating in conversations in the wider mobility space.”

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