Forsman & Bodenfors Singapore hires Deborah Abraham to Director of PR Strategy and Communications role

Forsman & Bodenfors Singapore has appointed Deborah Abraham to the role of Director of PR Strategy and Communications.

The integrated role will see an active strategic PR counsel across both the agency’s internal communications and client work.

Abraham is a former journalist – turned – communications professional with 20+ years of experience in the Asia-Pacific region, playing a key role in securing high-profile visibility for both agency and clients.

She moves from TBWA\Singapore, where she was Director of Communications. Prior to that, she was Regional Communications Director at BBH Asia Pacific.

Susanna Fagring, CEO, Forsman & Bodenfors Singapore, said: “A fundamental understanding of the power of PR and how to start conversations in society is part of Forsman & Bodenfors core offering and an intimate part of our creative process. Deborah’s solid experience and reputation in this market makes her a fantastic addition to our team.”

Abraham said: “Forsman & Bodenfors appreciation of an integrated PR approach to creative communications is critical to the cultural and business impact we’d like to make. To be able to fully utilize my potential here is the best opportunity I could ask for.”