IKEA’s Blåhaj shark comes alive and moves to Tokyo in new campaign via Wieden+Kennedy Tokyo

Wieden+Kennedy Tokyo has released a series of three films for IKEA titled, ‘Tiny Homes’. The campaign stars IKEA’s Blåhaj shark toy, who comes alive and shares his experience of moving from the large waters of Sweden to Tokyo.

In the first episode of the “Tiny Homes” series, a new player, Real Estate Agent BLÅHAJ, has shown up in Tokyo’s housing scene. He swims through the streets and trains of Tokyo in search of small homes and apartments. What has he found this time?

VIEW THE FIRST EPISODE

In the second episode, Agent BLÅHAJ finally finds a place with the perfect small size, and he starts brainstorming with the IKEA design team to transform it into the perfect small space home. Let’s see how it unfolds…

VIEW THE SECOND EPISODE

In the third episode you may bear witness to a miracle. An empty, small space is transformed into a happy home. How do the IKEA solutions and furniture come together to become a home? Agent BLÅHAJ and IKEA will show you.

VIEW THE THIRD EPISODE