Wunderman Thompson Philippines Right The Ride for the Commission on Human Rights
Misogyny must not have a place in modern society. And particularly not in a beloved cultural symbol. The Commission on Human Rights together with Wunderman Thompson Philippines aim to correct this notion and steer Philippine jeepneys in the right direction with the #RightTheRide campaign.
The Philippine jeepney is a well-loved cultural symbol that is unique to the country. It is the Philippines’ main mode of public transportation. Used every day by Filipinos in their daily commute and the most visible Filipino icon outdoor.
But behind the bright colors and vibrant decor that make it iconic lie a pressing problem that has been overlooked for many years: misogyny and sexism. Outside, jeepneys are adorned with sexist decor. Inside, it gets even worse. Politically incorrect and offensive signages are considered funny and witty. Every inch of the jeepney is rife with disrespect to women.
Credits
Account Director: Carla Dado
Account manager: Pam Bama
Agency Producer: Jem Lim
Agency Producer: Toffee de Guzman
Art Director: Elaine Catindig
Associate CD / Art Director: Macky Sanchez
CD/Copywriter: Nino Gupana
Chief Executive Officer: Golda Roldan
Colourist: Barebone
Copywriter: Jonel Revistual
Copywriter: Jilian Librodo
Deputy Executive Creative Director: Tin Sanchez
Director: Cheska Ramos
Director: Gilbert Buen
Editor: Gino Delos Reyes
Executive Creative Director: Brandie Tan
Executive Producer: Marivic San Juan
Group Creative Director: Maan Bautista
Planner: Sam Zetha
Planner: Rachelle Valera
Producer: Regina Inocencio
Production company: Film Pabrika
Production company: Ala Carte Digilab
Production Designer: Adelina Leung
Senior Copywriter: Irish Bautista
Sound Studio: Hit Productions
