Super Bowl LVI: Scarlett Johansson + Colin Jost demonstrate why Alexa can’t read your mind
Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible. That’s what we learn in Amazon’s Big Game ad #AlexaMindReader via Lucky Generals.
This year’s spot features Scarlett Johansson and Colin Jost at home in awe of Alexa’s routines functionality as they put their game day routine into action, and imagine a world in which Alexa could read their minds.
In the spot Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music.
Credits
Agency: Lucky Generals
Production Company – Hungryman LA
Director – Wayne McClammy
Executive Producer – Mino Jarjoura
Producer – Rick Jarjoura
Editing – The Den Editorial
Editing Executive Producer – Jennifer Mersis
Offline Editor – Christjan Jordan / Pieter Viljoen
Post Production – Jamm Visual
Colourist – Ricky Gausis
VFX Supervisor – Jake Montgomery
Post Production Producer – Ashley Greyson
Sound Design – Beacon Street Studios
Sound Producer – Kate Vadnais
Sound Engineer – Rommel Molina
