Propel Manila creates new energetic mobile-first spot for Unilab celebrating Gen Z
Unilab has partnered with Propel Manila to create this new vertical film which gives us a energetic take on Gen Z. The mobile-first film is a short but impactful celebration of the young, active, powerful, confident, and purposive generation: The GENERATION ACTIV.
This is the generation that knows what they want, fights for what is right, and takes action for what they believe in — and this is exactly where Enervon Activ wants to support them. Enervon Activ (Multivitamins + Minerals + Ginseng + Royal Jelly) helps boost immunity, energy, and mental focus so Generation Activ can #KeepGoing with what matters most to them.
Created by Propel Manila, in collaboration with Brew Productions, Kerplunk Studios, and Elesi Studios, this film was directed by Rye Dela Cruz who designed the spot with youthful, active energy and aesthetic.
“We are happy to be working with Propel this year as we drive appeal for Enervon Activ among Gen Zs through creatives that are fresh, interesting and differentiated from other vitamin brands and have a high potential for cut through. We feel that the campaign will have a good chance of driving interest among Gen-Zs/ younger Millennials. We are all very excited about what is to come for Enervon Activ,” says Enervon’s Segment Head, Franz Baliao.
“Generation Activ is the generation who will not take things sitting down. This is a generation that takes action for the things that matter to them. We wanted to capture that youthful, purposive energy, which is quite perfect for Enervon Activ,” says Propel Manila’s Creative Chief Raymund Sison. “We know this generation is already doing something good, so we wanted to encourage them to keep going.”
