Pankaj Nayak elevated to Dentsu Singapore Managing Director, Media Group role

Dentsu Singapore has elevated Pankaj Nayak to the role of Managing Director, Media Group. Effective immediately, the role reports to Prakash Kamdar, CEO of dentsu Singapore and Indonesia, and Prerna Mehrotra, CEO, Media, APAC, who shifts her focus fully towards driving dentsu’s global media strategy and delivery in APAC.

In his new role, Nayak is responsible for dentsu Singapore’s overall media strategy in driving business growth and excellence for clients. He will also work closely alongside dentsu Singapore’s Creative and CXM service lines in driving further integration across the business to truly deliver a one dentsu proposition to the market.

Nayak joined dentsu Singapore in 2021 as President, Product Strategy & Delivery, Media Group, where he has led the enhancement of product offerings in the space of insights, commerce, experience and analytics, as well as the delivery of bespoke commercial solutions for clients. He brings with him over 20 years’ experience in marketing and media across multiple markets in Asia.

Kamdar said: “I am delighted to see our media leadership further strengthened with Pankaj now helming our Singapore business as Prerna shifts full gear into steering our regional media strategy. Pankaj has contributed significantly to our media business in Singapore since joining dentsu last year, successfully boosting our product and capabilities to ensure quality delivery of services for clients, all while focusing on growing the talents at the heart of our business.

“I would also like to thank Prerna for her unwavering commitment to delivering excellence over the past three years in her role as Managing Director, Media Group, dentsu Singapore, even as she took on the additional remit as CEO of Media APAC in 2021. Under her stewardship, our Singapore media business has recorded growth of 50% with over 90% client retention and client satisfaction scores at its highest ever in 2021. As one of our most client-centric leaders in APAC and a strong advocate for the wellbeing of our people, it has been an honour to have had Prerna in our Singapore Media leadership seat. With Singapore as regional hub, I am confident that Pankaj will continue to work with Prerna in reinforcing a cohesive product strategy and talent development for our Media business in Singapore and the region going forward.”

With Singapore being a hub to the APAC region, Mehrotra will continue to be intimately involved with the media team in the market, and in key work for clients and partners led out of Singapore.

Mehrotra said: “Pankaj has been a critical leader of the Singapore media leadership team since he joined in 2021, having delivered excellence in product and solutions in a short period of time, aligned with dentsu’s global transformation. As a people-focus organisation, Pankaj’s eye and heart on our people makes him a stand out. He has been closely involved in talent training, development, mobility plans to grow the right talents to truly drive growth for our clients. As the media landscape in the region transforms as a constant, Pankaj is the leader we need in Singapore to take our media business to new heights and will continue to be a critical partner for me in the region.”

Nayak said: “Our clients are increasingly looking for the right strategic partners who are able to understand the needs of their business against the forces of the media landscape to help them deliver sustainable brand growth at scale. In Singapore, we have built a strong team to deliver just that – remarkable future-proof solutions, products and capabilities that can support brand growth and business transformation journeys. I look forward to continue scaling new heights with our media team in Singapore and in synergy with our Creative and CXM teams to optimise our one dentsu solution to market.”