Jollibee safety video highlights the joy of eating out safely via Publicis JimenezBasic Philippines
Jollibee and Publicis JimenezBasic Philippines have released a new campaign that aims to show the joy that comes with spending time again with family and friends via the fast food chain’s latest safety video.
Titled “Salamat sa Joy ng Muling Pagsasama,” the new video shows everyday circumstances—including the little inconveniences—in a new and positive perspective. Whether it’s the lead girl basking happily under the sun, or a family enjoying their time inside their car during rush hour – we see all the characters in the film smiling widely at the chance to enjoy bonding moments again with friends and loved ones at Jollibee which has always been one of their favorite go-to places. After two years of changing restrictions, ordinary moments that have taken a backseat like these have only become more special and appreciated.
And this gratefulness is also seen in the faces of Jollibee’s store manager and crew, as the fully vaccinated store teams are eager to welcome customers back and provide a safe and alaga dining experience.
Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing, said: “As COVID-19 protocols are easing up, more Filipinos have become more confident and willing to eat out together with their families and friends once again. We want to assure them that Jollibee shares their joy and that our stores are safe venues to rekindle the joy of eating out with their loved ones.”
To strengthen the message of newfound joy and appreciation that the brand hopes to convey, the video’s soundtrack used a rendition of “Salamat” by The Dawn. The iconic song’s lyrics were altered a bit to fit the Jollibee brand and reflect Filipinos’ gratitude for “saya ng muling pagsasama.”
“We’re all experiencing a new kind of joy and this merits a song that captures the feeling and experience of being together again. We went through a lot of songs to find the one. But no other song could match the message of ‘Salamat.’ The feeling of gratitude, nostalgia, and appreciation for our togetherness now was already written with this song, and we only needed to make a few tweaks to reflect every little detail of joy in our lives today,” said the Publicis JimenezBasic creative team.
Aside from the seemingly ordinary but sweet scenes of friends and family dining together, Director Adrian Calumpang also highlighted Jollibee’s safety measures like the fully vaccinated store teams, checking of vaccination cards for indoor dining, physical distancing, wearing of proper PPEs, and general upkeep and sanitation of the store.
“It’s wonderful that Jollibee cares about their customers’ safety and well-being and it shows in how they regularly communicate this in their materials throughout these extraordinary times, all while sustaining their sincere message of joy,” says Direk Adrian.
Credits
PJB Accounts Tats Cruz – Head of Agency / Managing Director
Hana Lauraya – Group Account Director Tina Bucog – Account Supervisor
PJB Creatives: Trixie Diyco – Executive Creative Director
Lucas Luchico – Creative Director Kara Quiambao – Associate Creative Director
Carlos Quimpo – Art Director Nikka Domingo – Art Director
Production Partners:
Syd Alcala – Producer, Just Add Water
Hit Productions – Audio house
Provill Studios
Adrian Calumpang – Director Fran Ocampo & Ariane Nuñez – Executive Producer
Leslie Garchitorena – DOP
Kristi Gallaga & James Sales – Assistant Directors
Yette Ochangco-Avila – Production Manager
Owen Mariano – Casting Director
Arnel Nicdao – Location Manager
Adelina Leung – Production Designer
Sasha Vendiola / Aweng Coronel /Erika Lagana – Production Assistants
Tano Clemente – Propsman
Ricci Chan – HMUA
Issay Alfuente – Wardrobe
Green Room Digital – Post-production House
Alfonso Bassig – Executive Producer
Yan Alabado & Lorenz Sioson – Post-producer
Niko Ignacio – Offline Editor
Barebones Color – Colorist
Nico Anacleto, Dexter Lau – Online Editor
Client: Jollibee
Francis Flores – Marketing Head, Jollibee Philippines and Jollibee Global
Arline Adeva – AVP and Head of Brand PR, Engagement and Digital Marketing
Dennis Reyes – Senior Brand PR and Communications Manager
Elise Maog – Brand PR and Communications Officer
