HSBC launches new campaign to support the community and spread positivity via Grey HK
HSBC has always been committed to supporting the Hong Kong (HK) community. As the epidemic’s fifth wave gradually subsided, HSBC announced the “Branching Out Our Support” campaign. Designated branches across the eighteen districts of Hong Kong will be given a make-over to form the largest support network – showing their support for the Hong Kong community.
Eighteen designated HSBC branches will become Hong Kong’s photo-worthy spots. To spread positivity and unveil the city’s hidden gems, each branch across the eighteen districts will showcase signature landmarks and sights of the district along with a dedicated, inspirational quote.
The HSBC Main Building in Central also recently launched the “Branching Out Our Support” light show – urging the Hong Kong community to slow down and enjoy life while capturing new opportunities.
Sonic Choy, Creative Partner, Grey HK, said: “The people in HK have been making a concerted effort to meet with all the challenges posed by the pandemic. We want to give them the opportunity to experience some joy, and enjoy all the photo-worthy spots, accompanied with inspirational quotes.”
Luanne Lim, CEO, Hong Kong, HSBC, said: “HSBC believes in the potential of Hong Kong and has been supporting its community along the way. Launching the ‘Branching Out Our Support’ campaign will allow us to spread positivity and motivate the city to keep thriving.”
The campaign will be rolled out in HSBC branches and on social media for the Hong Kong market.
In addition, HSBC has launched a check-in mini-game on Facebook and Instagram to encourage people to tour different districts of Hong Kong. They will also randomly select 40 lucky winners to each receive an HKD2,000 HKTV Mall coupon. Stay tuned to the HSBC Facebook page and Instagram to find out more.
Credits
Grey Hong Kong
Adam OConor – CEO, Grey Hong Kong and Chief Client Officer
Owen Smith – Head of Strategy
Winky To – Business Partner
Sonic Choy – Creative Partner
Kenny Ip – Creative Director
Matt Wong – Group Account Director
Sharon Hui – Account Director
Jeffery Wong – Senior Art Director
Sing Chan – Senior Copywriter
HSBC Hong Kong
Brian Hui – Head of Customer Propositions and Marketing, Hong Kong
Ken Chan – Senior Marketing Manager
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