Asia Pacific Tambuli Awards reveals full winners list: Ogilvy Philippines named Agency of the Year

APAC Tambuli Awards 2022 has released the full list of winners following last night’s virtual awards presentation, with Ogilvy and Mather Philippines scoring the Agency of the Year award.

 

Last night’s virtual awards marked the 16th anniversary for the APAC Tambuli Awards, which this year introduced the new Corporate Purpose categories.

The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase are chosen as winners by the executive juries.

Highlights of the awards show were the naming of Ogilvy & Mather Philippines as Agency of the Year and the awarding of the Tambuli Platinum of the Year award to Ogilvy Pakistan for Classrooms in the Cloud for the Telenor Group.

There were three Grand Prix awards handed out in the Brand Purpose category; ‘H for Handwashing’ for Lifebuoy by Lowe Lintas Mumbai + MullenLowe Singapore; ‘Disease Dilemmas’ for Garvan Institute of Medical Research by BWS Dentsu Sydney; and ‘Thrive by Five Initiative’ for The Mindaroo Foundation by M&C Saatchi Australia.

VIEW THE AWARDS CEREMONY HERE

Full winners lists below.

Advertiser of the Year
Unilever Philippines, Inc.

Agency of the Year
Ogilvy and Mather Philippines Inc.

Chief Marketing Officer of the Year
Kristine Go | General Manager, Nutrition Unilever Southeast Asia

Young Marketing Leaders of the Year
Mariel Chavez | Brand Director, Procter & Gamble Philippines
Ashley Melissa Santillian | Marketing Manager, McDonald’s Philippines

Tambuli Company of the Year Platinum Award
Classrooms in the Cloud
Company: Telenor Group
Agency: Ogilvy Pakistan
Agency Network: Ogilvy
Country: Pakistan
Category: Quality Education
Corporate Purpose

Corporate Purpose Category Winners

Covid 19 – Crisis, not opportunity.
Company: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Good Health & Well Being

McDonald’s: Serving communities with good food and kindness
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Hunger & Poverty

Jollibee Group’s Farmer Entrepreneurship Program
Company: Jollibee Foods Corporation
Agency: Full Circle Communications, Inc.
Country: Philippines
Category: Inclusive Growth

Dove Blackout Mirror
Company: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Women Empowerment

Corporate Purpose Special Citation – Jury President’s Choice

STAR and iSTAR Women’s Economic Empowerment
Company: Coca – Cola Philippines
Country: Philippines
Category: Women Empowerment

Brand Purpose Winners
Grand Prix Winners

H for Handwashing
Brand: Lifebuoy
Client: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Brand Experience & Activation
Cluster: Media

Disease Dilemmas
Brand: Garvan Institute of Medical Research
Client: Garvan Institute of Medical Research
Agency: BWM Dentsu Sydney
Agency Network: Dentsu
Country: Australia
Category: Health & Wellness Cluster: Humanity and Culture

Thrive by Five
Brand: Thrive by Five Initiative
Client: The Minderoo Foundation
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Special Events
Cluster: Creative

Gold Winners

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc
Agency Network: Ogilvy
Country: Philippines
Category: Mobile
Cluster: Media

CREAM SILK ARAW-ARAW
Brand: Cream Silk
Client: Unilever Philippines, Inc.
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Integrated Digital
Cluster: Digital, Social & Ecommerce

Meet the Survivors
Agency: Ogilvy Pakistan
Agency Network: Ogilvy
Country: Pakistan
Category: Health & Wellness
Cluster: Humanity and Culture

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Content Creation & Influencer Marketing
Cluster: Digital, Social & Ecommerce

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Responsible Citizenship
Cluster: Humanity and Culture

Silver Winners

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Best Use of Real-time Marketing
Cluster: Media

Scammunity of Scammers – PayMaya
Brand: PayMaya
Client: PayMaya
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Video Screen
Cluster: Media

Fill The Bowl
Brand: Pedigree
Client: Mars Philippines, Inc.
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

Craft, Camera, Action!
Brand: BIG W
Client: BIG W
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Mobile
Cluster: Media

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Social Media
Cluster: Digital, Social & Ecommerce

H is for Handwashing
Brand: Lifebuoy
Client: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Health & Wellness
Cluster: Humanity and Culture

Thrive by Five
Brand: Thrive by Five Initiative
Client: The Minderoo Foundation
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Advocacy
Cluster: Humanity and Culture

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

The Think Fast Sale
Brand: Promil Gold Four
Client: Wyeth Nutrition Philippines
Agency: Digitas PH
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience
Cluster: Creative

Craft, Camera, Action!
Brand: BIG W
Client: BIG W
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Branded Entertainment
Cluster: Creative

airasia Thrills
Brand: AirAsia
Client: Philippines AirAsia, Inc.
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Our Gift to the World
Brand: Department of Trade and Industry
Client: Department of Trade and Industry
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Tambuli Origins
Cluster: Creative

Bronze Winners

KFC Pride Thru
Brand: KFC
Client: One Food Group
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

Pepsi Can Light Stick
Brand: Pepsi
Client: PepsiCo
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Mobile
Cluster: Media

Drive-Thru Light Show
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

Zoflora’s Growth Hacking
Brand: Zoflora
Client: Zoflora
Agency: YELL Advertising
Country: Thailand
Category: Best Use of Data and Insight
Cluster: Media

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: O2O – Online to Offline
Cluster: Digital, Social & Ecommerce

The Think Fast Sale
Brand: Promil Gold Four
Client: Wyeth Nutrition Philippines Agency: Digitas PH
Agency Network: Publicis Groupe Country: Philippines
Category: Ecommerce Experience
Cluster: Digital, Social & Ecommerce

UNLI Flight Pass
Brand: AirAsia
Client: Philippines AirAsia, Inc.
Country: Philippines
Category: Integrated Ecommerce
Cluster: Digital, Social & Ecommerce

#LugawIsEssential
Brand: Grab
Client: Grab Philippines
Country: Philippines
Category: Social Media
Cluster: Digital, Social & Ecommerce

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Health & Wellness
Cluster: Humanity and Culture

NESCAFÉ PLAN. Kasambuhay ng Magkakapeng Pilipino
Brand: NESCAFÉ
Client: NESTLÉ Philippines, Inc.
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

Voter Registration Discountdown
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Responsible Citizenship
Cluster: Humanity and Culture

Palawan Pawnshop Kasambahay Kasambuhay 2021
Brand: Palawan Express Pera Padala
Client: Palawan Pawnshop – Palawan Express Pera Padala
Agency: SVEN
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

THE UNLIMITED LOVE LANGUAGE
Brand: The Unlimited Love Language
Client: DigitX
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

Unconditional
Brand: Eden Cheese
Client: Mondelez Philippines
Agency: SOHO Square Philippines
Agency Network: WPP
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Scammunity of Scammers – PayMaya
Brand: PayMaya
Client: PayMaya
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Selecta Happinas
Brand: Selecta
Client: Unilever Philippines, Inc.
Agency: Enrique
Agency Network: BBDO
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

LAZADA HIT JINGLE
Brand: Lazada
Client: LAZADA PHILS.
Agency: Publicis JimenezBasic
Agency Network: Publicis Groupe
Country: Philippines
Category: Creative Technology
Cluster: Creative

CREAM SILK ARAW-ARAW
Brand: Cream Silk
Client: Unilever Philippines, Inc.
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Best Collaboration & Partnership
Cluster: Creative

RCBC No More Mañana Campaign
Brand: Rizal Commercial Banking Corporation (RCBC)
Client: Rizal Commercial Banking Corporation (RCBC)
Agency: CBR, Inc.
Agency Network: PANA, IMMAP
Country: Philippines
Category: Brand Storytelling
Cluster: Creative