Ogilvy Singapore, BLKJ Havas + Leo Burnett lead the agency pack following the release of the finalists for Effie Singapore 2022

Effie Singapore 2022 and Association of Advertising & Marketing Singapore (AAMS) are pleased to announce the 18 finalists in this year’s awards.

The finalists were determined by a distinguished judging panel, made up of over 40 industry leaders from agencies, clients and media partners.

Ogilvy Singapore and BLKJ Havas both have 4 shortlisted entries, followed by Leo Burnett Singapore with 3, BBH Singapore and Superson Singapore both with 2 and Cheil, McCann Worldgroup Singapore and 72andSunny each with 1 shortlisted entry.

Shufen Goh, Principal and Co-Founder, R3 Worldwide, President of Association of Advertising & Marketing Singapore (AAMS), said: “The pandemic has certainly raised expectations on advertising and marketing to deliver to business. This has led to more new entrants from past years, further proving that work that creative is also most effective in delivering desired business outcomes.”

Paul Soon, CEO of MullenLowe Singapore and Co-Chair of Effie Singapore 2022, said: “This year, we have started to look at how we can improve participation. It’s been wonderful having Luke as co-chair as he provides a different voice that comes from brands as we work to be more inclusive, diverse and transparent. We have seen an increased participation of 70% across all categories and are encouraged by the participation of more agencies.”

Luke Tucker, Regional Head of Marketing at Citibank and Co-Chair of Effie Singapore 2022, said: “It has been an honour to join Paul as Co- Chair this year. I have long admired what the Effies stand for, both with an agency lens, and from an advertiser’s perspective. The pandemic has kindled a renewed focus on the Marketing department, and the inherent role of agencies, to position brands for success. Accountability towards effectiveness and outcome-focused campaigns is therefore more crucial than ever. It was heartening to see the breadth and depth of submissions this year driving impact against a vast array of success measures.”