Cannes Social & Influencer Lions: Dentsu Creative India’s ‘The Unfiltered History Tour’ takes out Grand Prix: Gold Lions to TBWA China + FCB India

Dentsu Creative India’s “The Unfiltered History Tour” for Vice Media has done it again, winning its 3rd Grand Prix so far at Cannes Lions 2022. Their lastest Grand Prix is in the Social & Influencer Lions, where the campaign also scored a Silver Lion. Two Gold Lions also were won by TBWA\Juice China + TBWA\Bolt Shanghai and FCB India.

Overall, Asia has been awarded 8 Lions in the Social & Influencer Lions this year.

FCB India continued their amazing run at Cannes with a Gold, Silver and Bronze Lion for their SOS Children’s Villages “Chatpat” campaign, the agency also won another Bronze Lion for Unaids “Unbox Me”.

TBWA\Juice China / TBWA\Bolt Shanghai’s also scored a Gold Lion for their “BMW: Nothing But Sheer Joy” campaign.

Grey Tokyo’s “Aquafresh Fortune Telling” for Glaxosmithkline Consumer Healthcare Japan has picked up a Silver Lion.

In the Social & Influencer Lions, 1642 entries were received and 50 Lions were awarded: 6 Gold, 17 Silver and 26 Bronze. It was the third Grand Prix of the week for this unofficial guide to the British Museum’s disputed artefacts, which also took home the coveted trophy in the Radio & Audio Lions and the Brand Experience & Activation Lions.

Amit Wadhwa, CEO India, Dentsu Creative, said: “And IT’S A HAT-TRICK. 3 Grand Prix in 4 Days!! I still have to come to terms with this. Not a single day here can be equated to another. Each day has been unique. And thriving. Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them. All of them. We have 1 day more to go and we are getting a bit greedy now!”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, said: “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet!”

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