Top line-up of Chinese-speaking creatives to judge the LIA Chinese Creativity 2022 awards

LIA Chinese Creativity 2022 has invited exceptionally talented Chinese speaking creatives to be jury members. This year, there will be eight different media that will be judged by eight different Jury Presidents, each presiding over their respective juries.

 

As LIA’s Chinese international awards show only allows work that was conceived and broadcast or published in the Chinese language, each jury member is well versed in the language as well as in the culture. They are multiple award winners and highly respected in the Chinese creative community.

The eight Jury Presidents and their Juries are:

Branded Entertainment headed by Michael Dee, Chief Creative Officer, United Communication Group, Taipei. He is a multiple award winner who has been hailed as one of the best creatives of the year for Greater China by Campaign Brief Asia.

Jury Members:

Shih-Yen Lee
Creative Director
Independent
Taipei

Bill Tong
General Manager
Guangzhou Invisible Advertising
Guangzhou

Buji Ng
Group Creative Director
Ogilvy Hong Kong
Hong Kong

Sun Tao
Co-Founder & Chief Creative Officer
Mountains
Shanghai

Kestrel Lee
Executive Creative Director
Mediabrands
Shanghai

Ben Erhei Sun
China MD/Chief Creative Officer
Havas Creative Group
Shanghai

Water Li
Founder
W
Shanghai

Liu Feng
Group Creative Director
Pawpaw Creative
Beijing

Digital headed by Natalie Lam Chief Creative Officer, Asia Pacific/Middle East/Africa Publicis Groupe, Hong Kong. Natalie is no stranger to awards shows, having not only won in numerous shows but also judged many of them.

Jury Members:

Chong Kin
Creative Partner
180
Beijing

OG.Cai
Chief Creative Officer
BlueFocus Digital
Beijing

Alfred Wee
Executive Creative Director
McCann Worldgroup
Singapore

Donevan Chew
Creative Partner
Muma Malaysia
Kuala Lumpur

Raymond Chin
Chief Creative Officer
Wunderman Thompson
Shanghai

Kaz Tsuburaku
Chief Creative Officer
Dentsu MB/ Shanghai,
China

Evolution/Integration headed by Fan Ng, Chief Creative Officer, Blue Media Group, Shanghai. Fan has been previously named “Number One in Hong Kong’s Creative Rankings” by Campaign Brief Asia.

Jury Members:

Jeremy Guo
Co-Founder/Creative Partner
MATCH Communications
Shanghai

Jin Yang
Creative Partner
Leo Burnett
Taipei

Chris Soh
Regional Creative Director
Accenture Song SEA
Singapore

Richard Yu
Greater China Chief Creative Officer
ADK
Taipei

Akae Wang
Executive Creative Director
Tencent
Shenzhen

Woon Hoh
Chief Creative Officer
Ogilvy Indonesia
Jakarta

Patrick Tong
Founder
TGR Communication
Shanghai

Allen Chen
Founder/CEO
Zero2 Digital
Guangzhou

Creative Use of Market Effectiveness headed by Yong Yuan, President of Ogilvy Shanghai and President of Advertising, Ogilvy China. With over 20 years’ experience in marketing in mainland China and overseas, Yuan Yong is responsible for leading all Ogilvy and Mather business is China. Under him, his team has won many prestigious marketing and advertising awards internationally.

Jury Members:

Joseph Lau
Executive Creative Director
OPPO
Shenzhen

Marcus Ma
Head of Communications & Media, Corporate Marketing, Greater China
Nestle China
Beijing

Dalton Zheng
Chief Executive Officer
LEO Digital Network
China

Wang WenXuan
Head of User Development
NIO
Shanghai

Carol Lam
Director – Corporate Brand
Link Asset Management
Hong Kong

Wu Di
Head of Marketing, WeChat
Guangzhou Tencent Technology
Guangzhou

Yang Yuanzheng
President/CEO
GIMC
Guangzhou

Kelly Pon
Chief Creative Officer
BBH China
Shanghai

Wang Te-Kang
Vice President
Masterkong Holding Corp
Shanghai

Zhang Qiang
Vice President
Audi Sales & Marketing
Hangzhou

Print/Poster/Outdoor/Design headed by Ken-Tsai Lee, Creative Director, Ken-Tsai Design Lab/Taiwan TECH Taipei. His judging credentials extend to being invited to judge many prestigious shows worldwide, including D&AD, UK.

Jury Members:

Danny Li
Founder
Heaven&Hell
Shanghai

Marcus Yuen
Art Director
Wieden + Kennedy
New York

Chien Hwang
Executive Creative Director
TDW+Co
Seattle

Ng Tian It
Chief Creative Officer
Publicis Communications
Beijing

Nutchanun Chiaphanumas
Creative Director/Thai Creative Lead
Media.Monks
Bangkok

Huang Haibo
Chief Creative Officer
Shanghai Tian Yu Kong Advertising Agency
Shanghai

Jackson Ma
Independent
Kuala Lumpur

Eric Yeo
Executive Design Director
Hogarth Worldwide
Singapore

Production/Post-Production headed by Jeffrey Chow, Asia Pacific Production Director, Shutterstock Studios, Singapore. Jeffrey has extensive experience in Asia Pacific, working on commercials, films and VFX.

Jury Members:

Melissa Chan
Regional Managing Director, CRAFT
McCann Worldgroup Asia Pacific
Singapore

Kevin Lee
Film Director
FARFAR Films
Shanghai

Mikyung Kim
Executive Producer
MKIM & Co
Seoul

Liao YongJun
CEO
TPSS Production Co
Beijing

Deng BoHong
Managing Director
Shenzhen Dans Digital Technology Co
Shenzhen

Ronny Hsu
Film Director
Independent
Taipei

Social Media and Influencers headed by Wendy Chan, Chief Creative Officer, Edelman China, Shanghai. Apart from winning accolades from top awards shows, Wendy was named among the best 100 creative people by Adweek.

Jury Members:

Olivia Plotnick
Founder
wai social
Shanghai

Rogier Bikker
Managing Director, China
Media.Monks
Shanghai

Wilson Ang
Group Creative Director
Cheil
Hong Kong

Wu Xixiao
Chief Executive Officer
E-Link Creative
Guangzhou

Shing Chew
Head of Creative, SEA
TikTok
Singapore

Ewan Yap
Creative Director
TBWA/Media Arts Lab
Shanghai

TV/Film/Online Video headed by Alice Chou, Chief Creative Officer, dentsuMB Taiwan, Taipei. As one of Campaign Asia Pacific’s “Women to watch”, Alice has numerous Grand Prix awards from various shows under her belt.

Jury Members:

Adrian Yeap
Executive Creative Director
Publicis Worldwide
Singapore

Joe Zhou
Chief Creative Officer
SG+ Advertising
Shanghai

Ma Yinbo
Chief Creative Officer
McCann Worldgroup China
Shanghai

Giant Kung
Chief Creative Officer
Taiwan Ogilvy Group
Taipei

Miyasaka Kazuyuki
Film Director
Club A Management
Tokyo

Jon Ip
Managing Director
AKQA
Shanghai

Andrew Lok
Founder
Civilization
Shanghai

Gavin Yin
Film Director
Independent
Taipei

This year, judging will be done virtually. As in past years, the same exacting standard that is demanded by LIA global is upheld in the LIA Chinese Creativity judging rooms. All work will be viewed. All work will be judged. All finalists will be discussed at length before any piece of work is awarded the coveted Red Statue.

Aside from winning a statue, all winners will also be included in Campaign Brief Asia’s Creative rankings. This puts all winners of LIA Chinese Creativity among the elite creative group.

Barbara Levy, President of LIA, said: “We are pleased to welcome all the jury presidents and jury members to this year’s judging. The judging will be phenomenal as every jury is being led by the most awarded and influential people in the industry. We know the juries will be tough but fair, demanding that only the best be awarded the Red Statue. We expect nothing less.”

The entry system is now open. Entries will be judged in October. Winners will be announced on 15th November, 2022.