Businesses grow with TIME’s 3Cs of Digitalisation
TIME dotCom (TIME) has launched its maiden large-scale enterprise campaign, pushing cloud, connectivity and cybersecurity solutions to facilitate an effective digital transformation.
The campaign, currently running online and on DOOH screens in Kuala Lumpur, was developed by Borderless, a creative consultancy working alongside TIME’s marketing team.
Targeted at C-suites and IT personnel, the work underscores TIME’s comprehensive infrastructure and ecosystem built around a “simple and recognisable visual device,” says Andrew Yeoh, Head of Marketing from TIME. “Coupled with our strategic brand aspiration – Businesses Grow with TIME, we’re confident in establishing a long-term positioning and awareness in the enterprise market by offering our suite of solutions to drive their digitalisation initiatives.”
“Digitalisation is not just a buzzword and no longer an option for companies,” says Edward Ong, Creative Director of Borderless. “If companies want to begin their digital journey or be part of the govt’s MyDIGITAL initiative, this is where it starts. Digitalisation is the catalyst for the next stage of growth. This is the campaign’s promise.”
Borderless developed 8 key visuals using branded pictograms along with a series of headline-driven visuals currently running on digital platforms. Unlike traditional agency-client arrangements, the work was co-developed and enhanced with input from TIME’s marketing team.
Buying cycles for digitalisation products typically take about 12-24 months. As such, the campaign’s main objective was simply to build brand awareness for TIME’s 3Cs of Digitalisation. At the time of writing, the campaign has been running for about 3 weeks (since its initial launch on 18 July). To date, website traffic welcomed 161,866 total visitors, with 141,868 unique visitors.
Total video views across YouTube, LinkedIn and Facebook exceeded the target of 2.1 million with a record of 3.1 million views. Meanwhile, traffic to TIME’s Enterprise website, benchmarked against pre-campaign visits, saw an incremental increase of 3000%.
Find out more about TIME’s 3Cs of Digitalisation and download their free exclusive eBook.
