AutumnGrey Bangalore creates new MMTC-PAMP campaign honouring the purest moments
AutumnGrey Bangalore has created this series of short films for MMTC-PAMP, Purest Gift for the Purest Blessings, Relationships and Moments. The films portray how this festive season, MMTC-PAMP’s exquisite range of 24K, 999.9 Purest, LBMA-accredited Gold minted products, are heartfelt gifts for those we care for.
As India prepares to celebrate Dhanteras and Diwali, MMTC-PAMP too gears up for the festivities. In India, festive occasions mean different things to different people. For some, it is a chance to cherish purest relationships. For many, it is a moment to share their joy with those who are deprived of it. For others, it’s a way to commemorate blessings of the purest kind.
Crafted intricately with designs deeply rooted in Indian traditions, MMTC-PAMP’s Rose bar, Lotus Bar and the Lakshmi Shankh coin with their finest Swiss Craftsmanship and mirror finish are sure to multiply the dazzling festive lights, spreading joy all around!
Swati Balani, Executive Creative Director, AutumnGrey, said: “Gifting gold has been an age-old tradition during festive season. With these relatable short films, we wanted to highlight some of the purest gifting moments that only deserve the purest of gold from MMTC-PAMP.”
“As a prominent brand in the gold category, festive season is an important time for MMTC-PAMP from sales perspective. We wanted to capitalise this time to urge potential customers to buy only the purest 24K 999.9 gold for their loved ones. This series of shorties highlights different relationships that bring out the purest moments of gifting,” said Sandhya Gurung, VP & Business Head, AutumnGrey.
Amul Kumar Saha, Chief Digital Officer, MMTC-PAMP, said: “Both AutumnGrey and MMTC-PAMP had faith in the shorter format. Each of the stories capture purest form of human emotions around gratitude and love. Our customers have been able to relate to these stories and have been left with a positive emotion in those 20 seconds. We believe that if someone is looking to buy or gift gold in order to mark these purest of moments, must consider getting the purest form of gold. Our exquisitely crafted gold coins and bars have 24K 999.9 purity and we are India’s only LBMA accredited gold and silver good refiner. The bestsellers this season are our newly introduced Rose gold bar designs and the beautifully crafted Lakshmi and Ganesh Shankh shaped gold and silver coins.”
Credits
Creative Agency: Grey Group India (AutumnGrey Bangalore)
Brand: MMTC-PAMP
Chairman & Group Chief Executive Officer: Anusha Shetty
MD & Chief Creative Officer: Sandipan Bhattacharyya
Vice President: Sandhya Gurung
Executive Creative Director: Swati Balani
Sr. Creative Director: Nishant Sethi
Agency Team: Deblina Chakravorty, Tamal Datta, Atul Pathak, Abhishek Bagchi, Tharrini R, Ijya Chugh, Aravind MS
Media & Analytics: Kaleemuddin Azeem, Vishal Kumar, Hariharan M, Vikas Kadam, Deepak Puttaramaiah, Vinod Kumar, Suresh R, Sannidhi Gowda, Mahalakshmi Acharya
Client credits: Amul Kumar Saha, Soubhik Mukherjee, Akshith Kapoor
Director: Jay Bhansali
