The Angkor Beer makes a comeback in 2023 with its golden new look and fresher taste

Khmer’s national beer brand, Angkor Beer continuously embraces its national pride and Khmer heritage with its Shine Like Gold Campaign.

Launched recently, the brands newest packaging puts the spotlight on the Khmer Kbach (sculpted Khmer ornament), a national design treasure that’s uniquely Cambodian. While other beer brands focus on modernizing their look, “The Gold of Angkor” owns national pride.

The gold of Angkor is a progressive and traditional cue in a new design that reflects the pride that that people have in their Khmer culture and heritage; their adherence to excellence; and their strict attention to detail.

Angkor Beer wants to create something entirely new for Cambodia and the world. The brand wants beer lovers to experience the incredible flavour of their newest edition, and for them to enjoy every sip inspired by Khmer pride.

“The Gold of Angkor” represents premium status and puts a high value on the Khmer heritage. It symbolizes continuous progress, wealth, health, and happiness. The campaign for the new design also encourages Cambodians to bring out their own gold.

With a strong connection to the rich Khmer heritage, “The Gold of Angkor” is perfect for today’s Cambodia and the world market, where people constantly look for better-tasting beer and better drinking experiences.