ex-CJ WORX’s Chief Creative Officer Thanasorn Janekankit launches new agency – FLASH BOMBER

The former Chief Creative Office of CJ Worx, Bangkok has launced a new advertising agency in Thailand. Thanasorn Janekanki’s new agency, Flash Bomber, has a focus on sub-culture marketing and multi-format advertising. Flash Bomber boasts a team of over 100 award-winning advertising professionals from around the world who specialize in creating campaigns that leave a lasting impression.

Thanasorn Janekankit is a well-known figure in the Thai industry, having made history as the first person to bring a Grand Prix from Cannes Lions to a Thailand advertising agency. His work at CJ Worx has been recognized globally and even earned a spot on TIME’s 25 Innovations of 2016 list.

Janekankit said the Flash Bomber team understands that the days of one-size-fits-all advertising are over.

“The world is more diverse and complex than ever before, and consumers are looking for brands that speak to them on a personal level. That’s why they focus on Sub-Culture Marketing, catering to the unique interests and passions of different groups,” said Janekankit.

“As a team, we understand the diverse interests and groups that exist within the market. Selling a single product to one group is no longer enough. Consumer interests vary greatly, such as cool motorcycle, we can sell to all targets such as Harajuku teens or Amulet enthusiasts. If we know their insight and tick their point. In another case, we are the first one that sells beauty products and target to people with Mutelu beliefs.”

Janekankit believes to effectively target your market, it is important to understand and embrace the nuances of Sub-Culture. By identifying and catering to the specific interests and behaviors of your niche market, you can create a community that is both loyal and engaged.

“Whether it’s digital, outdoor, or experiential advertising, Flash Bomber has the experience and expertise to deliver creative solutions that build our clients’ brand reputations. We push boundaries and take risks to create campaigns that resonate with our clients’ audiences.”