Seen+Noted: Nash Edgerton directs Ryan Gosling in new action packed campaign for Tag Heuer

April 28 2023, 10:59 am | BY Kim Shaw | No Comments

TAG Heuer’s latest commercial and 60th Anniversary film ‘The Chase For Carrera’ takes Ryan Gosling and Vanessa Bayer on an adventure packed cat-and-mouse chase through the Disney Studios back lots while they battle to see who gets to take home the iconic racing chronograph.

 

Created by DDB Paris and directed by Collider’s Nash Edgerton, ‘The Chase for Carrera’ is packed full of stunts, charm and comedy as it blurs reality and fiction, advertising and blockbuster cinema. Simply put, the film embodies the spirit of pushing boundaries.

Paying homage to the history of Tag Heuer and the Carrera timepiece itself, while also incorporating the rich history of Hollywood, Collider along with DDB Paris creates a piece of entertainment that goes beyond traditional advertising for a brand that has always gone beyond traditional watchmaking. Throughout the film there are nuanced references and subtle nods to quintessential Westerns, Action, and to Old Hollywood. In the height of action stunts, car racing and adrenaline, humour is seamlessly blended into the storyline with moments of comedy and improvisation between stars Ryan Gosling and Vanessa Bayer. Together, they bring to life the race that never stops.

 

Seen+Noted: Nash Edgerton directs Ryan Gosling in new action packed campaign for Tag Heuer Seen+Noted: Nash Edgerton directs Ryan Gosling in new action packed campaign for Tag Heuer

Agency: DDB Paris
Chief Creative Officer : Alexander Kalchev
Production Director : Fabien Donnay
Art Director: Yassine Ouadah Tsabet
Art Director: Nicolas Denis
Copywriter: Benoît Oulhen
Print Graphic Designer : Pierre Jungers
TV Post Producer: Jérôme Deplatiere
Print Post Producer: Christine Retaux
Manufacturing Manager: Laurent Daniel
Business Lead: Soraya Cottin
Business Director: Marie-Géraldine Prodhomme
Account Manager: Agnes Wong-Chung
Account Executive: Martin Delaine
Strategic Planning: Sébastien Genty
Strategic Planning: Violette Ven-Den-Berg

Production Company: Collider
Director: Nash Edgerton
Managing Partner & Executive Producer: Rachael Ford-Davies
Producer: Melissa Weinman
Producer: David Leitch
DOP: Aaron McLisky

Sound studio: Studio 5
Post-Production: The Mill
Editor: Yves Beloniak
Post-Production: ARC EDIT
Editor: David Whittaker
Editor: Laurence Van Camp
Colorist: Jean Clement Soret
VFX Producer: Nicolas Huguet
VFX Supervisor: Alexis Baillia
VFX Supervisor: Franck Lambertz
Post-Production Print: Inside Gutenberg

Casting Director: Stevie Ray