GIGIL Philippines teams up with comedian Rufa Mae Quinto to promote Netflix’s Kill Boksoon
GIGIL Philippines has created a new campaign promoting Netflix’s ‘Kill Boksoon’, a Korean action film that follows the story of a woman who leads a double-life: She is both a mother and Korea’s top assassin.
To promote the new series in the Philippines, GIGIL enlisted the help of comedian Rufa Mae Quinto, and showed off her deadly side? Dressed in Kill Boksoon’s signature red suit and equipped with an array of weapons, Rufa reveals her inner assassin as she goes to the grocery store.
Credits
Agency GIGIL
Production Arcade Film Factory
Director: Marius Talampas
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: Sam Padua
Senior Copywriter: Greggy Gregorio
Assoc Creative Director: Dana De Leon
Copywriter: Juancho Santos
Art Director: Pai Villamayor
Account Director: Michael Balana
Managing Partner” Jake Yrastorza
Account manager: Jus Patacsil
Media Manager: Margie Husmalaga
Media Specialist: Pat Sy
Senior Strategic Planner: Nanais Hernandez
Producer: Sasa Abella
Netflix Philippine Head of Marketing: Stef Pajarillo
Netflix Marketing Creative Producer SEA: Daphne Ng
